Content Marketer at LiveRamp

| Greater Boston Area
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ABOUT LIVERAMP

LiveRamp is the trusted platform that makes data accessible and meaningful. Our services power people-based customer experiences that improve the relevance of marketing and allow consumers to better connect with the brands and products they love. We thrive on solving the toughest technical and customer challenges, and we’re always looking for smart, compassionate people to help us blaze a trail.

Mission: LiveRamp makes it safe and easy to connect the world’s data, people, and applications.

ABOUT THIS JOB

We are looking for a content marketer and copywriter that understands the TV industry to implement our content strategy across demand generation channels. This person will create unique content and assets that foster the buyer’s journey to purchase and nurture current clients to higher sophistication levels. 

You should be a compelling storyteller that can generate editorial ideas and concepts then plan and produce content that reflects our mission, vision, and voice. Your editorial will align to business goals, while working cross-functionally with our integrated, product, and partner marketing teams, as well as external agencies.  

This role requires a high level of creativity, strategy, and leadership skills. This position is full-time position based in our San Francisco HQ, Boston, or New York.


RESPONSIBILITIES 
  • Partner with the audience vertical leads on the product and integrated marketing teams to translate our positioning and messaging into a content strategy
  • Execute content strategies for each stage of the buyer’s journey to support account-based marketing efforts in all marketing channels 
  • Advocate for the customer by ensuring all content clearly reflects their needs and interests
  • Collaborate with designers, product marketing, marketing communications, sales, and external influencers and industry experts to produce relevant and consistent content that meets the needs of both key personas and our audiences
  • Optimize content performance using data-driven analysis and testing to improve asset performance and inform content strategies (should be familiar with SEO best practices)
  • Grow our subscriber base both on LiveRamp and RampUp owned channels by providing them regular, helpful content that’s in-tune with their needs
  • Be able to work in a fast-paced environment and can deliver high quality work while adhering to deadlines
QUALIFICATIONS 
  • 4+ years of experience in a B2B content marketing and copywriting experience, managing outbound communications, product marketing, marketing or journalist role preferably in the TV industry, technology/software industry, including leading digital marketing vendors
  • Strategic thinker that can think big picture, and rely on data to make decisions
  • Creative and an accomplished storyteller who relishes sourcing great business stories and developing original angles that showcase the value of a platform/product without directly selling it
  • Experience orchestrating content marketing programs across multiple channels, including email, social, and others in a way that inspires business audiences to take action
  • Results-oriented approach; Strong aptitude and bias towards testing and learning
  • High energy level, positive attitude, independent decision making and problem-solving skills
  • Demonstrate upstanding character, ability to take ownership and to consistently execute
EMPLOYEE BENEFITS
  • Stock. Be a [literal] stakeholder in our company’s future.
  • Food. Enjoy catered meals, boundless snacks, and the occasional food truck.
  • Fun. We host events such as game nights, happy hours, camping trips, and sports leagues. 
  • People. Work with talented, collaborative, and friendly people who love what they do.
  • Health and Saving. Receive the benefits of comprehensive health, dental, vision and disability insurance along with a 401k matching plan.
  • Location. Work in the heart of Boston and take advantage of our commuter benefits.
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases

Location

Located in the middle of Boston's Seaport district, we're steps from fabulous dining, entertainment and shopping. And just steps from the T!

An Insider's view of LiveRamp

What are some social events your company does?

Everything from themed monthly team lunches, office happy hours, SummerRamp family camp outing, volunteer groups, Pride celebrations, guest speakers, baking competitions to fitness classes. Our Workplace Experience team is always planning unique events and celebrations.

Abram

Workplace Experience Site Lead

How do you collaborate with other teams in the company?

Within LiveRamp. I collaborate frequently with many different teams, including other data science teams (on tools and methodologies), client teams (to understand our customer needs), the engineering teams (to improve data pipelines processes) and our product and operations team (to streamline my science solutions and turn them into products).

Dan

Senior Data Scientist

What makes someone successful on your team?

Taking initiative! We strive to find the type-S personalities… type-startup! Embrace your natural entrepreneurial drive and commitment to make an impact and be recognized and rewarded by our likeminded type-S team & leadership.

Jonathan

Director, Customer Operations

What are LiveRamp Perks + Benefits

Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
LiveRamp employees can contribute up to $2,700 annually to their FSA, and up to $5,000 per household.
Disability Insurance
Short-term disability insurance pays a benefit equal to 100% or 60% depending on years of service and length of disability. LTD pays a benefit equal to 60% of pay, up to a maximum of $15,000 per month
Dental Benefits
We offer 2 types of dental plans, both of which over 100% of preventative care. The basic plan has an annual benefit maximum of $1,500 per person and the major plan has a maximum of $2,000 per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with allowances up to $170 for glasses ($200 for featured frames) and $130 for contact lenses.
Health Insurance Benefits
LiveRamp offers you a choice 3-4 of medical plan options. Our medical plans are designed to help keep you healthy and also assist you in times of illness or unexpected injury.
Life Insurance
Life insurance is equal to 2 times an employee's annual salary, up to $500,000.
Pet Insurance
Our pet insurance policy reimburses up to 90% of out of pocket expenses.
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
LiveRamp provides employees with a 401(k) matching plan managed by T. Rowe Price. We match 100% of contributions up to 6% of an employee's annual gross pay.
Employee Stock Purchase Plan
LiveRampers can purchase RAMP stock at a 15% discount each month. You may participate through convenient payroll deductions and contribute 10% from each paycheck (post-tax).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
The Bright Horizons Family Solutions program offers your family high-quality back-up child and adult/elder care, plus access to regular caregivers, pet care, tuition discounts, & more.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary and secondary caretaker.
Flexible Work Schedule
Based on your team, LiveRampers can enjoy flexible work scheduled such as start and end times, and remote work opportunities.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Professional Development Benefits
Tuition Reimbursement
We will reimburse you up to $5,250 per year for courses leading to a graduate or undergraduate degree related to your LiveRamp job role or based on LiveRamp’s business needs.
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