Content Marketer
Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
We need a Content Marketer to join us in Boston, MA.
Your success will be measured by your ability to deliver on daily content needs, as well as planning, creating, and amplifying customer-centric content that drives conversions, increases engagement, and heightens awareness of our brand. No two days are alike here, which is why the ideal candidate will thrive in a collaborative environment that places a heavy emphasis on building, testing, and learning.
As a Content Marketer, you will:
- Research key customer segments, uncover and investigate topics of interest, and primarily write engaging content
- Assist in identifying and implementing content amplification strategies
- Measure and optimize content engagement
- Co-create nurturing content journeys
- Help develop and drive content strategy and calendar
- Ensure brand voice is consistent across all customer touchpoints by working closely with Product teams, developers, international colleagues, and external agencies
- Develop out-of-the-box content ideas that resonate with our customers
Responsibilities include:
- Researching and developing expertise in key customer segments
- Working independently and/or with outside vendors to craft tailored content – copy, images, video Helping drive our content and SEO strategy
- Developing content to support marketing, product, and overall business needs
- Ensuring brand voice is consistent in all customer touch points
- Working with our Product teams to ensure our content supports each customer segment
- Supporting social media efforts and networks to support and drive audience engagement
- Reviewing and prioritization of content based on performance data and content KPIs
- Identifying new creative themes and campaigns that can benefit our customers
- Identifying and repurposing previously developed content
- Syndication of content
- Reviewing and reporting on content metrics plus providing suggestions
What we are looking for:
- 5+ years of relevant experience in a content/copywriting role
- SEO copywriting experience a must
- Strong experience in creating content for multiple digital channels, including advertising, email and social media
- The ability to communicate effectively with internal and external stakeholders at all levels
- A people person and team player that can work across multiple teams
- Great organizational skills and meticulous attention to detail; you should have the ability to drive multiple projects on time and with zero defects
- A strong advocate of customers. You start with the customer’s needs before making content decisions
- Self-starter/go-getter able to work in a startup environment and able to adapt to feedback
- Flexibility and tenacity with a focus on delivery
- Education: Bachelor’s degree
What are the benefits?
Here are some of the great benefits and perks that come from being a Simply Business employee:
• A salary that reflects your experience, our pay policy, and the market we’re in from your first day
• Group plan for medical, dental, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 3% employer match
• Commuter benefits to help cut down on commuting costs
• 25 days of vacation time plus 10 company holidays
• Flexible working hours and working from home
• Annual company trip, regular outings, and volunteer opportunities
• An awesome WeWork office with cold brew coffee, beer on tap, local pop-up events, and more
As a company, we pride ourselves on inclusion in the workplace. Simply Business is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Want more info on working at Simply Business? Check out our careers page: https://www.simplybusiness.com/careers/