Content Manager
EverTrue is looking for passionate, driven and creative writer who can work alongside our CEO, marketing team and video crew to create a thought leadership content engine. The ideal candidate can help create a compelling story throughout all our content and collateral.
Responsibilities include:
Communications/Storytelling
Co-own a “top of funnel” content engine working with a video team and leadership to create a content plan that spans all our channels
Develop and manage the ongoing editorial calendar in conjunction with marketing campaigns and thought leadership initiatives
Manage weekly/monthly blog digest emails with content curated by buyer
Manage “series” style assets to ensure we maintain a strong cadence of content (blog post series, podcasts, videos, etc)
Develop new channels for communication with our market
Manage the end to end development of content from initiation to publication
Edit, proofread and improve writer’s posts
Manage and foster guest blogger relationships
Proactively respond to social listening and feedback from reps in the field
Manage social media channels and report on progress
Web and collateral
Manage and update web copy to optimize SEO and conversion opportunities
Write and edit content for ebooks, blogs, white papers, web, presentations, videos, newsletters, media outlets, and more
Work with events manager and designer to develop narratives for presentations for conference speaking sessions
Support and refresh email nurture campaigns
Write copy for landing pages
Help provide copy for paid advertising efforts
Requirements
Experience in highered is preferred but not mandatory
Ability to travel for conferences as needed (
Experience as a content manager and writer
Basic technical knowledge of HTML and publishing with Wordpress
Basic knowledge of SEO
Experience managing and optimizing social media accounts
Excellent writing and editing skills
BS degree in Journalism, Marketing or relevant field
Employee Benefits Package
Competitive compensation and benefits package offered through TriNet (medical, dental, vision, Life Insurance and Disability Plans, pre-tax transit and parking plans)
401k Plan with matching
Equity in EverTrue
Unlimited Time-Off and ‘TrueAdventure’ bonus to help pay for a really awesome vacation
Professional Development - annual ‘TrueProfessional’ individual budget to spend on your growth
Great culture - community service activities, annual company trip to Provincetown, happy hours and more. It’s a cliche, but we work hard and play hard!