Co-Op Product Marketing at Markforged

| Watertown
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For Fall 2021 or Spring 2022

Product Marketing is the art and science of working collaboratively - with product, marketing, sales, and channel - to define and deliver a company’s total value to our audience and customers. We use our knowledge of the customer, market, and competitive intelligence to connect customer needs to value-based Markforged solutions that differentiate us to drive growth in the market. The team draws on its market and customer expertise to provide go-to-market leadership, drive new product introductions, and create messaging, positioning, content, and sales tools.

Product Marketing Co-Ops work on impactful cross-functional programs that accelerate sales, unlock revenue growth, increase demand for our product, and build awareness of Markforged. Our challenge is to explain new and complex technology to the market in a distilled way that our customers get. The one commonality across Product Marketers at Markforged is an inherent curiosity about the additive manufacturing revolution who want to tell the story.

Come join our team and help us define and tell our story about reinventing manufacturing today so that our customers can build anything they imagine tomorrow.

Possibilities Abound for our Co-Ops

Go-To-Market

  • Collaborate on go-to-market strategy for new and existing products 
  • Drive go-to-market campaigns programs, as needed
  • Align business value to product offerings and connect to market through messaging and positioning
  • Communicate the vision and value of new products to the sales team

Content Creation 

  • Lead the development and maintenance of sales tools that facilitate the selling process
  • Create compelling marketing content such as case studies, videos, website copy, blog posts, and demos with a high level of technical depth.

Market Research

  • Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
  • Analyze competitive landscape as needed
  • Spend time with customer base to bring the “voice of the customer” to all that we do - from content creation to market requirements for new and existing products

Program Management

  • Achieve alignment and buy-in from marketing and sales stakeholders 
  • Build processes to help us scale

Important Note:

Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!

What you have:
  • Working toward a Marketing, Communications, or similar Bachelor’s degree with 1 internship in product marketing or other directly transferable experience
  • MAJOR BONUS: any mechanical engineering experience and marketing/business experience
  • Customer obsession
  • Ability to dig in and translate technical content into compelling messaging
  • Enthusiasm and demonstrated success working with and leading cross-functional teams to get things done
  • Willingness to learn 
  • Excellent writing, presentation, and communication skills
  • Bonus if you have experience working in the 3D printing ecosystem and/or marketing to manufacturing customers
  • Bonus if you have both hardware and SaaS product marketing experience
  • We use Apple computers and Google collaboration tools. While experience with these tools is not required, the ideal candidate will be excited to broaden their knowledge and embrace change.
Why Markforged?
Help us reinvent manufacturing. 
We are reinventing manufacturing so that engineers can build anything they imagine.
 
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
 
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
 
Please be aware that the Company requires all employees [who are required to work onsite, whether regularly or sporadically] to be vaccinated for COVID-19. This position will require the successful candidate to obtain [show proof of] a vaccination. The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
 
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
 
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.
 
 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • CoffeescriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SageCRM
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

480 Pleasant Street, Watertown, MA 02472

An Insider's view of Markforged

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

Every day for me is a little different. Typically, I'd start the day by checking on the results of some multi-day experiments or pull parts out of experimental furnace runs for our metal system. Later in the day, I'd kick off the next set of experiments, which could be something like a regular print or a special furnace run.

Michelle

Materials R&D Engineer

What makes someone successful on your team?

We're taking risks here with new technology, and we're asking our clients and partners to do a lot of the same, but we have data that shows that it's worth it. And as we move forward, we're going to continue needing the space. Be ready to move fast, learn, and adapt to changes as they come and as we scale.

Lauren

Enterprise Business Development Representative

What unique initiatives do you have that encourage innovation?

For the last hundred years, machines have been unaware of what they’re creating and would happily waste millions of dollars producing out-of-spec parts. We’re going to fix that by connecting the machines that make parts, and the ones that inspect them, with a powerful AI software.

Greg Mark

Chairman of the Board

What's the biggest problem your team is solving?

I think one of the most challenging things as a print systems engineer is learning all the technical and non-technical aspects of our business. We have to know a lot, kind of like a jack of all trades. We have to have our fingers on the pulse of a lot of different teams so that we have a holistic picture of what's going on.

Dalton

Print Systems Engineer

What are Markforged Perks + Benefits

Culture
Partners with Nonprofits
We sponsor a Distinguished Black Engineer scholarship and Female Engineer scholarship through Bold.Org
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Markforged provides up to 12 weeks of parental leave to eligible employees.
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed - especially during COVID no one is required to be in office unless deemed essential.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Markforged has a take what you need vacation policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have plenty of controllers for video games - and ping pong tables in both offices.
Stocked Kitchen
Snacks, hot and cold coffee, gourmet tea selection, soda, Soylent, yogurt, string cheese, fruit and veggies!
Some Meals Provided
Markforged provides free catered lunch every Tuesday.
Happy Hours
Weekly Friday happy hours and quarterly Work Anniversary Celebrations.
Parking
Free, dedicated employee parking lots.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Markforged offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Diversity Program
Promote from within
Customized development tracks
Paid industry certifications
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