Brand Marketing Manager
Wistia is a video marketing software company working to make business more human with video. We aim to be on the cutting-edge of marketing—both in our own marketing efforts and by building products and creating content that help our customers stay ahead of the curve.
Wistia has cultivated a strong brand which has been and will continue to be an integral part of our growth and success. As a member of our growing marketing team, your job will be to build awareness and affinity for the Wistia brand both internally and externally. As a company, we aim to be on the cutting edge of marketing - both in our own marketing efforts (check out our latest branded cartoon, Gear Squad vs. Dr. Boring), as well as the products we build for our customers. We also want to be a constant inspiration to marketers as they interact with us in the wild. We’re looking for a Brand Marketing Manager who will be responsible for bringing our brand to life and executing our strategy in a variety of different channels, including PR, co-marketing, and events.
Responsibilities
- Bring our key brand and product messages to life to grow brand awareness through PR, co-marketing, and events/sponsorships.
- Represent the Wistia brand throughout our growing business. Work cross functionally with Product Marketing, Product, Sales, and Growth to prioritize co-marketing initiatives.
- Be the point person for our PR agency on our brand and thought leadership strategy, speaking and byline opportunities, and awards.
- Manage the relationship, campaign planning, and content/design requests for all co-marketing partnerships, including content creation, webinars, events, research, integration stories, etc.
- Help us learn. Track, measure, and share internally our successes and failures for PR, co-marketing, and events.
Qualifications
- 3+ years of marketing, PR, and/or brand marketing experience
- Experience working or managing relationships with agencies, partners, and/or contracted vendors
- Effective written and verbal communication skills
- Creativity, curiosity, and an aptitude for learning quickly
- Strong problem solving skills
About Wistia
We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We’re proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:
- A great compensation package
- 401k with 3% company contribution, regardless of whether you contribute
- Profit Sharing!
- Flexible hours
- Fully paid healthcare coverage for you and your family (including dental) and a healthcare FSA
- Up to 16 weeks paid family leave
- Flexible vacation and sick leave
- Transportation subsidies
Location:
We have a beautiful office in Cambridge, MA, but we’re committed to hybrid model moving forward. For this role we require proximity to the office and we’ll give priority to local applicants, those willing to relocate, and those within 3 hours of EST.