Summary :

We're a mission-driven company looking to make city-living easier and more enjoyable through on-demand shared mobility solutions. AND! We're also looking for a rockstar brand communications manager - someone to take the reins across all corporate, crisis and internal communications and consumer PR, and oversee social and influencer marketing. If you're a seasoned and strategic brand communications professional who has a take-charge personality, can manage fast-paced, stressful situations with ease, and loves building strong relationships and telling meaningful stories, we'd love to hear from you!

What you'll do:

Reporting to the Director, Brand and Communications, you'll lead all day-to-day internal and external communications efforts, as well as oversee social media and influencer marketing strategy and execution, in support of building a strong and positive public perception of the Zipcar brand and ensuring consistent information transfer and transparency.

The main areas this role will lead across internal and external communications include, but may not be limited to the following:

• Oversee and manage a cohesive channel strategy and execution across all brand communications channels, including consumer and corporate PR, crisis comms, internal comms and social media and influencer marketing
• Lead strategic planning across brand communications in partnership with agency partner(s); provide input into annual planning and lead channel-specific quarterly planning
• Oversee and manage the PR agency partner through proactive earned media planning, ideation and execution processes, and work closely with them to assess and respond to incoming opportunities and/or requests
• Work with key stakeholders to vet earned media opportunities and respond accordingly
• Lead development of all communications-related messaging and positioning in partnership with agency partner
• Support internal communications needs by working with company-wide ERGs and HR to plan, schedule and occasionally moderate company-wide meetings and events, and ensure timely and relevant company-wide information distribution
• Manage a social media and influencer marketing team lead
• Partner with Public Policy team on communications needs for Government and Policy partners
• Drive cross-functional crisis support and response, from tracking crisis situations that may impact our members, employees, brand and/or assets, to leading the team in a cross-departmental response plan
• Build close, trusted relationships with the Zipcar leadership team, assessing speaking engagements and thought-leadership opportunities, as well as leading media trainings and speaking engagement/event preparation for them
• Keep a pulse on channel health metrics and KPIs and report out on progress against annual and quarterly channel plans
• Manage the brand communications budget and invoice submission and tracking

What you'll love about being a Zipster in Marketing

Zipcar is a fast-paced, ever-evolving brand full of passionate and dedicated people (you probably hear that from a lot of companies, huh?) But, ask anyone who works at Zipcar, or has in the past, and they'd likely tell you that one of the best things about Zipcar is its people. We all share a passion for what we do, egos and BS aside. We work closely and collaboratively, disagree with respect, and laugh in juuuuuust about all our meetings. If you join Zipcar, you'll be joining a flexible, human-centric culture that prides itself in being a place where people can bring their whole selves to work, and a supportive, entrepreneurial and empowering work environment that enables people to make an impact and grow outside of the "normal" lines of their work.

What drives success for this role:

A successful candidate for this role is someone who has built (and wants to continue to build) a career in PR and communications, loves balancing big, bold and wild ideas with practical needs that drive and sustain the business, and is a natural leader and self-starter. This person should be skilled at managing lots of projects and moving pieces, and be someone who can adapt smoothly and acclimate in a fast-paced, rapidly-evolving environment. What else we're looking for:

• At least 6-8 years of experience in brand communications roles; emphasis on coming up through PR or communications roles, specifically with experience in consumer or external communications, thought-leadership programs, and crisis management
• Demonstrated ability to think holistically and strategically about brand communications and its role within the customer journey and the role it plays in impacting customers' perceptions and business impact
• Has experience working in social and influencer marketing, specifically able to guide strategy and integration into overall brand communications program planning
• Must be a strong and strategic storyteller with clear examples of building positive brand perception
• Has strong and professional oral and written communication skills; is able to clearly and articulately present ideas and information with clear rationale
• Demonstrated ability to build and sustain key media relationships and successfully engage with media contacts
• Has a high EQ and strong interpersonal and relationship-building skills; a team player, positive collaborator, and all-around good human
• Can demonstrate a strong understanding of relevant KPIs and how to measure success; must have experience with PR-specific reporting tools
• Is organized and detail-oriented; someone who works well under pressure and can balance multiple projects easily
• Has experience working closely and directly with leadership/c-suites
• Must have experience managing an agency, or working on the agency side
• Must have budget management experience
• Lifestyle and/or consumer-centric brand experience a plus
• Prior people management experience a plus

What tops off the tank:

• Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group
• Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options
• Tax-free benefit for public transportation or parking expenses
• Bicycle Reimbursement program
• 401(k) Retirement Plan with company matched contributions
• Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
• Community involvement opportunities

Who are we?

Glad you asked! Zipcar is the world's leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.

Being a Zipcar member gives you easy access to a car nearby without all the cost and hassle of owning one. Founded in 2000, Zipcar disrupted - or innovated - the traditional model of car ownership and independent studies show that Zipcar's model of car sharing is proven to reduce vehicle ownership, freeing up more city space for people. Zipcar provides members with socially responsible, sustainable mobility options that support the global environment, their communities and city livability.

Zipcar is a subsidiary of Avis Budget Group, Inc. (Nasdaq: CAR), a leading global provider of mobility solutions. For more information, visit: www.zipcar.com .

The extra mile:

We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer - M/F/D/V.