B2B Marketing Associate
Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?
CarGurus is looking for an expert B2B Marketing Associate to join our team! If you’re a marketer who understands how to implement traditional B2B marketing initiatives that span the buying journey into sales enablement, you have a passion for collaboration and getting things done, and you’re looking to use your strong attention to detail to drive meaningful business results, please read on.
What You'll Do: Sales Enablement
- Coordinate with various marketing and sales enablement teams to build and deliver internal messaging that helps client-facing teams understand and position the value of products and relevant content.
- Manage sales enablement platform to identify opportunities to build and deliver valuable resources to the sales organization.
- Proactively engage in building, growing, and sharing client-facing team standard methodologies.
- Optimize and maintain enablement resources including competitive insights, industry trends, etc.
Brand
- Generate brand awareness through the management and execution of social media ads, Google ads, and industry publication ad campaigns.
- Ensure consistent brand messaging and alignment across the organization and marketing channels.
- Support development of needed materials and collateral in alignment with brand guidelines and CarGurus vision.
- Coordinate cross-functional activities and planning processes, manage timelines and ensure timely completion of all deliverables for crucial brand initiatives.
- Measure and report against the performance of brand initiatives.
ABM
- Collaborate with revenue organization to identify and target high-value accounts.
- Implement custom marketing strategies and campaigns to accelerate the sales process.
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts.
- Demonstrate intent and engagement data and industry standard methodologies to optimize programs and plays for target accounts.
CarGurus Culture:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul.
We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
We recognize that flexibility plays a critical role in enabling our people to thrive in both their personal and professional lives. We currently welcome Gurus into our Cambridge, MA office on a voluntary basis but do not require employees to physically be in the office. We will adopt a hybrid working model when health experts and government officials in our local communities deem it safe to do so. Specific arrangements within this model will be up to team leaders’ discretion; we encourage you to discuss your questions and needs during the interview process.
All US CarGurus employees are required to provide proof of full vaccination against COVID-19, unless they have an approved medical or religious accommodation. This helps us to safeguard the health of our employees and their families, our customers and visitors, and the community at large.
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