B2B Marketing Associate
Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?
Are you looking to join the marketing team at a dynamic and fast-paced technology company? The CarGurus B2B Marketing team is looking for a hardworking teammate to get results on its direct marketing efforts to automotive dealers. A successful B2B Marketing Associate will be able to balance multiple different projects, has the passion for marketing, and strong analytical skills to get results.
This person will be responsible for developing and executing B2B marketing campaigns and initiatives for CarGurus’ Canadian business, focusing on driving demand for products, across a variety of channels. Within this dynamic role, responsibilities include:
- Lead all aspects of webinar campaigns, including content development, promotion of the campaign, and delivery of live webinars.
- Develop email marketing campaigns to target segments.
- Demonstrate account-based marketing to assist in penetrating target accounts.
- Coordinate Canada-specific events such as local events and forums
- Manage and supervise budget
- Supervise and analyze the success of marketing campaigns. Analyze key marketing KPIs and deliver meaningful insights.
- Strategically evaluate marketing campaigns and provide recommendations on new tactics to pursue.
- Design creative with freelancers and build/update marketing collateral.
- Collaborate with Content marketers, Product marketers, and Designers to build and implement a variety of resources
- Partner with sales and enablement to ensure successful execution and follow-up on campaigns.
Qualifications:
- Bachelor’s degree required.
- 3-5 years of marketing experience.
- Analytically oriented with a bias towards using data to tackle problems.
- Strong organizational skills and attention to detail.
- Ability to prioritize multiple marketing priorities to deliver results.
- Outstanding communication skills, written and verbal.
- Occasional travel required for sales and marketing events.
- Experience with Facebook, LinkedIn, and display advertisement a plus.
- Experience with email marketing or webinars a plus.
- Experience with Salesforce, Marketo, or Looker a plus
CarGurus Culture:
At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul.
We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
In addition to the US, CarGurus operates sites in Canada and the UK. We have offices in Cambridge, MA; Detroit, MI; Dublin, Ireland; San Francisco, CA and London, UK. Check out our careers page to learn more.