B2B Customer Marketing & Acquisition Manager at Mirakl

| Greater Boston Area | Remote
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Last year, online marketplaces grew at more than twice the rate of digital commerce overall. Why? Because online marketplaces offer customers a better experience, and a deeper and wider assortment by bringing together third-party sellers through a single site.

Mirakl’s mission is simple. We help our clients seize this opportunity by providing the unrivalled expertise, technology, and partner ecosystem that B2B and B2C organizations need to launch and grow their own online marketplaces. Mirakl’s latest $300M fundraising values Mirakl at $1.5B, and places it among the most dynamic players in eCommerce, globally. With this funding, Mirakl will hire 1,000 passionate new Mirakl workers over the next 3 years.

As Mirakl continues to grow, we’re committed to staying true to our core values: get things done, go above & beyond, succeed through expertise, work hard together, and satisfy & empower clients.

Who is Mirakl:

  • The industry’s first and most advanced enterprise marketplace SaaS platform, at the heart of digital transformation, for the world's most forward-thinking organizations
  • A hypergrowth company with a global presence, and 500+ employees in 12 countries with offices in Paris, Boston, London, Munich, Barcelona, Stockholm, Bordeaux, Sydney and São Paulo
  • Enabling over 300 of the world’s leading companies including ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons Du Monde, Metro, and Toyota Material Handling with the speed, scale and agility to win in the changing eCommerce landscape.

To support this rapid adoption of the marketplace model, and take an active part in our growth, Mirakl is looking for B2B Customer Adoption Specialist.

Your Impact:

This is a unique opportunity to become part of Mirakl’s new B2B Customer Acquisition function within the Client Success team. You will partner directly with Mirakl’s B2B Marketplace Operators to design, deliver & implement plans, campaigns, and tactics to help execute a Customer Acquisition Strategy that drives Marketplace adoption and achieves faster GMV growth for our Operators.

What you will do at Mirakl:

  • Act as a liaison between the Customer and Operator, providing key information about the Marketplace’s value and offerings
  • Understand Operators Customer GTM Strategy, including: order channels, Customer segmentation, personas and Marketplace value proposition to aid in the creation of Customer specific Adoption plans and materials.
  • Build structure of off-the-shelf plans, messaging, programs, tactics and assets that operators can choose from to help drive marketplace Adoption through the Sales Team, Events, Digital, Email & Social channels. Programs will focus on:
    • Identification of potential new and existing Adoption targets, timelines and milestones
    • Materials to leverage targeted channels by Operator
    • Educational guides, assets, and videos for both operator teams and their external customers to support training and marketplace marketing efforts
  • Work alongside CS team during customer implementation to deliver adoption-specific workshops with tailored off-the-shelf plans and deliverables for individual customer needs and goals; ensure correct team members are engaged from the customer side for optimal results
  • Provide subject matter expertise for customers on an ongoing basis to continually drive adoption results
    • Build Ad-hoc programs for specific Focus Accounts
      • Create and deliver training sessions specific to ePro Customers
      • Augment operator team with Adoption Missions:
        • Pointed outreach to target buyers with Spend Management/eProcurement systems (Ariba, Coupa, Jaggaer, etc)
        • Direct training and onboarding of Operators Customers and their Internal Sales and Support teams

What Mirakl is looking for in a Candidate:

  • Bachelor’s Degree or equivalent work-related experience
  • 5-7 years’ experience in a Customer or Field Marketing role, experience working with B2B Buyers a plus
  • Proven track record of generating successful B2B business development and adoption campaigns through various media channels
  • Ability to lead a project and interact with all levels of Customer on the Buy side
  • Awareness of Marketplaces, B2B Procurement Systems or B2B procurement processes at large companies
  • Excellent understanding of Customer acquisition marketing channels (paid search, email, etc) a plus
  • Experience working with a B2B Sales Team and how to enable them to sell eCommerce
  • Strong presentation & training delivery skills
  • Entrepreneurial spirit and willingness to roll up sleeves to help grow a new function within the business
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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases


Our office is located in bustling Davis Square, close to several fun bars and restaurants. We are easily accessible by the Red line and buses.

An Insider's view of Mirakl

What's something quirky about your company?

We do things with a French flair; champagne to celebrate big successes and 5 weeks PTO for everyone. Everyone is supportive of their team-members and other functions. This makes it a super fun environment and you’re always learning from your peers. We love hanging out with each other both at work and after work.

Kamal Kirpalani

VP Sales & GM, Americas

What does your typical day look like?

A typical day for me means working on different projects with teams around the globe. As the head of the seller recruitment practice at Mirakl, I am identifying brand and vendor partners who will successfully grow our client's Marketplace business. A big part of my day is also spent mentoring my spent mentoring my team to become client advisors.

Sabreena Khan

Team Lead, Seller Recruitment

What are Mirakl Perks + Benefits

Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Coffee & Espresso, tea, and snacks
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
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