B2B Brand Marketing Manager at Drizly

| Greater Boston Area
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Who we are
Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.
We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.
We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.
Do you see yourself here? Read on.
Who you are
You are a customer-obsessed, data-driven, creative marketer. You understand that marketing is both an art and a science, and have equal parts affinity for data and good storytelling. You’ve helped build marketing programs designed to elevate a brand and drive customers to action. 
You see opportunity in the details. You’re wildly organized. You’re a master collaborator, able to orchestrate big programs and work with a number of different stakeholders to get things done. You know effective marketing when you see it and have written a few good content pieces yourself. Thoughtful, intentional communication is one of your superpowers. Most of all, you are kind.
You have a proven track record of success as an integrated B2B marketer and 3+ years of experience working within a marketing org, preferably in e-commerce, at a marketplace or in the food & beverage industry. You are super energized to work for a fast-growing brand that’s changing the game in the alcohol industry.
What the role is
In the B2B Brand Marketing Manager role, you will be an integral part of the brand and marketing team at Drizly, responsible for the marketing strategy and messaging for the Retailer side of the business. Your goals will be to build Drizly’s thought leadership within the bevalc industry, drive retailer leads, and lead Drizly’s retailer brand and sales enablement efforts. You will support the director of brand in building out an impactful and effective inbound, PR, and events strategy. This is a critical role in expanding the Drizly network and realizing Drizly’s mission of becoming synonymous with alcohol. 
You’ll represent the leading e-commerce brand in the bevalc industry and will work closely with partners across the full lifecycle to drive and nurture retailer leads. You’ll have the opportunity to directly shape the vision for our role within the industry.

In this role you will:

  • Lead integrated B2B marketing campaigns and programs to build Drizly’s thought leadership in the bevalc industry and grow Drizly’s inbound pipeline
  • Collaborate closely with your counterparts in acquisition, account management, CRM, and sales to drive retailer leads throughout the customer lifecycle
  • Conduct ongoing research with bevalc retailers to uncover insights that shape the customer journey, B2B marketing and sales strategies, as well as our overall positioning within the industry
  • Own the retailer inbound marketing strategy and program execution, maintaining a rich editorial calendar that attracts a qualified audience to our owned properties 
  • Manage production and blog operations, collaborating with writers and designers to ensure they deliver on strategy, on time, and on budget 
  • Develop relationships with influencers, syndicate resources, analysts, partners, and thought leaders to develop and distribute content
  • Manage the Drizly Retailer inbound site experience, continuously updating content and optimizing to grow new leads and convert site traffic through calls-to-action, landing pages, and offers 
  • Continuously monitor Drizly data sources to identify PR and content storyline opportunities
  • Manage and collaborate closely with the PR team to strengthen Drizly’s position as a go-to resource within the industry
  • Build out and support Drizly’s annual events strategy, including the potential to run and manage digital events for Drizly in the retailer space
  • Represent the Drizly brand in public forums 
  • Serve as an arbiter of the Drizly retailer brand, ensuring consistency across the organization and contributing to the refinement of positioning, messaging, branding as necessary 
  • Own the Drizly Retailer sales toolkit, continuously optimizing and refreshing content and materials and assisting in or leading the development of communications such as email, sales decks, print assets
  • Continuously monitor, analyze and report out on all B2B marketing efforts, identifying opportunities for optimization and brainstorming new and creative growth strategies

The Other Stuff:

  • Competitive salary
  • One-on-one professional coaching with an external expert
  • Health, Dental and Vision Insurance
  • Flexible vacation policy
  • Commuter benefits
  • 401(K) Plan
  • Added perks

You do you.
Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
BEFORE YOU APPLY...
We ask that you please remove all identifying information from your resume before you upload it on the next page in an effort to help us remove unconscious bias from our resume review process. Drizly is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
 
Identifying information includes your name, photos, LinkedIn URL, email address and more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

334 Boylston Street, Boston, MA 02116

An Insider's view of Drizly

What’s the vibe like in the office?

Working at Drizly is unlike anywhere I have ever worked before. We are a welcoming bunch of super intelligent people that are all working towards the same goals. We have a lively and dynamic atmosphere where we encourage people to truly be themselves. We have a ton fun, but we do what we're here to do- make Drizly the option for alcohol, period.

Shawn

Account Executive

How do you collaborate with other teams in the company?

I work closely with the product and engineering teams on a daily basis to design features for the people who use our products. I often loop in other teams to get their expertise on our users and different parts of the business. Everyone is constantly striving to make improvements and I get great ideas from people on every team at Drizly.

Annalyse

Product Designer

How has your career grown since starting at the company?

I identified a need for deeper knowledge of alcohol when I joined Drizly’s Customer Experience team 2 years ago. With the support & encouragement of my team, I became our first Certified Cicerone® taking a new role in Category Management. Now I'm leveraging my unique experience to help build the best-in-class catalog for alcohol one beer at a time.

Talia

Merchandising Associate

How do you make yourself accessible to the rest of the team?

As I work on complex policies and laws in the alcohol space, I try to speak very plainly when explaining the history and concepts that matter to Drizly so people don’t feel intimidated. I also try to participate in as many company events and Slack discussions that I can to build relationships which should translate to being more accessible overall.

Jaci

Vice President, Legal, Regulatory & Industry Affairs

How has your career grown since starting at the company?

I have helped out on the frontend, been on our infrastructure team, and worked extensively with our Rails API. In all of these roles I got to learn while doing high impact work. More recently, I was given the opportunity to be a technical lead. Drizly has made me a solid generalist that can help drive a startup’s tech forward.

Will

Senior Software Engineer

What are Drizly Perks + Benefits

Drizly Benefits Overview

At Drizly we believe people are our greatest asset and we’re building an environment where our team can authentically do their best work. As the business grows, we recognize the value of investing in our people through benefits that support their day to day at Drizly to greater perks that foster their life outside of work.

Culture
Volunteer in local community
Drizly is involved with a variety of local organizations including, but not limited to, Cradles to Crayons and Pine Street Inn.
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Drizly hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per week.
Professional Development Benefits
Diversity Program
Lunch and learns
Drizly hosts lunch and learn meetings once per month.
Cross functional training encouraged
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