CarGurus' mission is to give people the power to reach their destination!
Cambridge, MA

Associate Product Marketing Manager at CarGurus

| Cambridge
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Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?

The CarGurus Dealer Product Marketing team is looking for a hard-working teammate to produce results for its product efforts for automotive dealers. A successful Product Marketing Senior Associate will be able to prioritize and implement multiple different projects, has a passion for customer-centric marketing, and have strong cross-functional skills to get results.

As part of the Product Marketing team, this person will play a meaningful role in bringing new dealer products and features to market and ensuring the success and adoption of existing products. Main focus areas include working cross-functionally to communicate the vision and value of our products to our dealer customers, supporting go-to-market efforts, and working with various departments to optimally test and launch products and features.

What You'll Do:
  • Become a strong partner to key cross-functional partners, including Product Managers, Sales Enablement and Innovation, Demand Generation, and more.
  • Work with Product Managers throughout the life-cycle of our products and features to strategically test, launch, and optimize our offerings to deliver value to our customers
  • Champion our dealer customer’s needs and perspectives to our cross-functional partners
  • Supervise and detail key competitor insights and the implications to our product portfolio
  • Contribute to the success of strategic product tests and pilots by supporting recruitment efforts, creating messaging and dealer communication resources, and influencing the feedback process.
  • Build compelling and educational dealer-facing product resources to drive adoption, knowledge, and engagement
  • Obtain customer insights and automotive market information through surveys, interviews, research projects, and sales data.
  • Support the development of product messaging and value props to set CarGurus dealer offerings apart from other competitors
  • Develop and/ or participate in, the launch of global products and features (US, CA, UK).
  • Work with demand generation marketing teams and sales to determine communication strategy for product/feature updates and proactive notifications to customers.
  • Partner with demand generation marketing, sales enablement, product managers, etc. to ensure the success of products and features in the market.
  • Supervise key product marketing metrics and conduct analysis to deliver useful insights.
What You'll Need:
  • Bachelor’s degree required.
  • 3-6 years of marketing experience.
  • Product Marketing experience preferred (B2B or Consumer-Focused).
  • Strong communication skills and cross-functional project management success.
  • Highly collaborative with the ability to work with many teams/partners.
  • Ability to analyze data and conduct customer interviews.
  • Strong interpersonal skills and attention to detail.
  • Ability to prioritize multiple priorities to deliver results.
  • Experience with writing and creating customer-facing communications and marketing materials
  • Experience with product management and/or customer insights is a plus.
  • Experience with Salesforce, Marketo, or Looker, a plus.
  • Occasional travel is required for sales and marketing events.

CarGurus Culture:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul.

We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

We recognize that flexibility plays a critical role in enabling our people to thrive in both their personal and professional lives. We currently welcome Gurus into our Cambridge, MA office on a voluntary basis but do not require employees to physically be in the office. We will adopt a hybrid working model when health experts and government officials in our local communities deem it safe to do so. Specific arrangements within this model will be up to team leaders’ discretion; we encourage you to discuss your questions and needs during the interview process.

All US CarGurus employees are required to provide proof of full vaccination against COVID-19, unless they have an approved medical or religious accommodation. This helps us to safeguard the health of our employees and their families, our customers and visitors, and the community at large.


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Where we are

2 Canal Park 4th Floor , Cambridge, MA 02141

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • SpringBootFrameworks
    • KubernetesFrameworks
    • MySQLDatabases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

What are CarGurus Perks + Benefits

CarGurus Benefits Overview

At CG, our team is constantly looking at ways to update our perks and benefits package to best suit our employees' needs. Some of our benefits and perks include medical and dental insurance, 401(k) matching, legal insurance and services that help employees navigate complex medical issues, unlimited PTO, tuition reimbursement, and even an “auto perk,” which offers employees a discount on the purchase of a vehicle from the company’s site.

Volunteer in local community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee, Community Council.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
In-office employees are provided with a fully-catered lunch on every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

At CarGurus, we provide a competitive benefits package that includes medical and dental insurance, 401(k) matching, legal insurance and services that help employees navigate complex medical issues, unlimited PTO, tuition reimbursement, and even an “auto perk,” which offers employees a discount on the purchase of a vehicle from the company’s site.

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