The Opportunity

As an Associate Growth Marketing Manager, you'll drive the way our various business units connect with their key audiences, to grow adoption of our products and help MassMutual achieve its vision of helping people secure their futures and protect the ones they love. In this role, you will focus on applying insights, running experiments, building models and forecasts, and developing a process to help our business partners succeed in reaching their audiences and achieving their objectives across digital channels. You will work closely with peers and cross-functional stakeholders in analytics, advertising, integrated marketing, creative, and marketing strategy. You will apply insights about your business unit to drive results across search, social, content, and digital tools. In addition, you'll train as an expert in a distinct digital media channel, driving the learning and innovation agenda for the enterprise.

As an Associate Growth Manager, you'll need to be flexible, comfortable working at a fast pace, and willing to learn on the job and change on the fly. You'll need to understand various paid and earned media channels, including organic search and social, and recognize how products and business units' ladder into a larger brand architecture. You'll need to have data fluency and a project management mindset.

The Team

The Customer & Engagement Team at MassMutual is located in the innovation hub of Boston ? The Seaport District. Within the Customer & Engagement Team sits Search and Social, a digital first group responsible for brand and business unit channel marketing. We're a smallish team, so it's exciting and unusual that we have open positions. If you are a marketer who is passionate about helping people secure financial freedom, and protect the ones they love, who also enjoys coming up with ideas, making them better, and making them happen, then please read further.

The Impact

The Associate Growth manager will:

• Drive digital marketing strategies to deliver results for our business partners

• Own the testing agenda for digital channels

• Manage digital budgets, forecasts, and invoicing

• Own relationships with platform partners

• Develop actionable insights to inform marketing and growth strategy.

• Ensure alignment amongst all business partners within your core channel competency

• Drive training and innovation within your core channel competency

• Secure budgets, produce creative, plan media, execute campaigns, and report on results

• Set up and QA organic projects, including search and social, and execute paid campaigns including content syndication, SEM, and social.

• Identify new channel partners that align with business needs

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Minimum Qualifications:

• Bachelor's degree

• 5-8 years of experience in digital/growth marketing.

• Experience with relevant tools, including web analytics, paid ads managers, social listening, social publishing, SEO tools, google ads, and tag management

• Experience working cross-functionally driving results from within a matrixed organization.

• Ability to work on multiple projects simultaneously in a fast-paced dynamic environment.

• Passion for audience and audience experiences, with a demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy.

• Excellent communication skills, with the ability to build collaborative partnerships with cross-functional teams

• Experience running A/B and multivariate split tests required

• Advanced MS Office proficiency, particularly in MS Excel

• Good analytical skills ? able to extrapolate information and apply to other areas

• Ability to formalize and standardize process flows and quality control procedures

• Strong organizational skills and attention to detail, including project management and prioritization

• Ability to be resilient in the face of changing priorities

• Self-directed as well as motivated and flexible

Preferred qualifications

• Agency experience a plus

• Experience with SQL, html, javascript, and photoshop a plus

What to Expect as Part of MassMutual and the Team

• Regular meetings with the Search and Social and broader Customer Engagement and Activation Teams

• Focused one-on-one meetings with your manager

• Access to mentorship opportunities

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical business industry leading pay and benefits