Position Overview:

ASSOCIATE DIRECTOR MARKETING, Executive Degree Programs (MIT Executive MBA and Sloan Fellows MBA programs), to lead the strategy, execution, and implementation of integrated marketing activities that will increase user engagement, grow lead generation, and strengthen acquisition channels. Leads messaging and branding strategy across Executive Degree Programs and for the individual programs and executes against the strategy. Works in partnership with the Admissions Marketing team and collaborates with other Sloan programs’ marketing teams including but not limited to Executive Education and the Sloan Office of Communications. Identifies main drivers, best practices, and considers alternative ideas to achieve shared goals. Partners with Executive MBA (EMBA) and Sloan Fellows MBA (SFMBA) Admissions teams on annual goals, communication plan, events, and recruiting strategy. Supervises marketing program coordinator who manages social media, student blogs, and content. In addition, supervises three contractors who work directly on email campaigns, data, sponsorship strategy, and engaging prospective students. On program delivery days (including approximately 20 Saturdays and 2 Sundays/year), delivers customer and logistical support in addition to multiple presentations to students and visitors. Reports to the Assistant Dean, Executive Degree Programs.

Principal Duties and Responsibilities (Essential Functions**):

1. Marketing Strategy
   • Responsible for developing, overseeing, and implementing the marketing strategy to attract high-quality applicants and meet programs’ goals
   • Lead integrated marketing activities via organic and paid digital, social and traditional media, including but not limited to web, email, video, social media, mobile, SEO, paid search, and print media (annual brochure)
   • Assess and update strategy as needed based on data analytics
   • Oversee and manage marketing budget
   • Represent the programs’ mission and brand
   • Assess admissions and event marketing cycle to ensure program visibility
   • Develop and implement the strategy for recruiting email campaigns in conjunction with the SFMBA Admissions Marketing team and with input from the EMBA admissions advisors
   • Develop and manage programs’ newsletter strategy
   • In conjunction with Office of Communication, ensure messaging and branding are in par with MIT and MIT Sloan standards; plan and administer external communications
2. Digital and Print Marketing
   • Liaise with vendor to develop annual digital marketing strategy (paid social, SEO, paid search)
   • Create clear performance metrics with digital marketing vendor and hold vendor accountable for performance
   • Manage digital marketing vendor relationship to maximize effectiveness, including meeting regularly with vendor to assess campaign strategy efficacy and readjust strategy as needed
   • Evaluate digital marketing performance for the admissions year and make recommendations for the next year
   • Manage and oversee programs’ brochures and collaborate with vendors on design, messaging, and photography
   • Partner with SFMBA Admissions Marketing team on all efforts
3. Data analytics
   • Oversee the development and use of metrics to track marketing activities and regularly analyze data
   • Analyze and synthesize all data from marketing activities to make strategic recommendations to better profile and target quality prospects and optimize digital campaigns
   • Recommend new tactics as needed
   • Develop and maintain a marketing dashboard
4. Social media, content, and web
   • Manage social media campaign strategies, newsletters, and oversee program websites and brochures
   • Oversee marketing program coordinator to implement and execute strategy, and to identify enhancements to social media effectiveness (i.e., A/B testing, etc.)
   • Manage website content to align with programs’ goals and mission
   • Work with digital marketing vendor to strengthen SEO, test call to actions,  and more
5. Business partner collaboration
   • Work with marketing colleagues from other Sloan degree programs, identify opportunities to find alternative solutions to mutual challenges and goals
   • Create best practices in programs’ awareness, lead generation, lead nurturing, and acquisition
   • Assess existing marketing platforms and software and recommend new technology as needed
   • Partner with SFMBA Admissions Marketing team on all efforts
      

Other duties as needed

Supervision Received:

Supervision is provided by the Assistant Dean, Executive Degree Programs, MIT Sloan School of Management

Supervision Exercised:

Supervises one full-time marketing program coordinator and three contract employees

Qualifications & Skills:

• Bachelor’s degree required, an advanced degree preferred
• Minimum of  5 years of job related experience in marketing and digital strategy, preferably in a business to consumer setting where the end buyer is international and domestic mid-career executives
• Supervisory experience preferred
• Demonstrated ability to work collaboratively and effectively with others; contribute ideas in a team setting
• Strong vendor relation skills
• Possess a keen eye for detail, is highly organized, and has a customer-oriented perspective
• Ability to perform and supervise multiple tasks simultaneously and re-prioritize accordingly
• Excellent written and oral communication skills including experience with blogging, research, and editing
• Experience establishing and synthesizing metrics to collect and analyze data to measure effectiveness
• Experience with social media and content marketing campaigns
• Proficiency with Microsoft Office products; experience with CRMs, content management systems and email management systems desirable. Willingness to learn new systems, processes, and ways of thinking
• Knowledge of Salesforce, Google Analytics, and Hubspot a plus