Acquisition Marketing Manager, CarGurus Labs at CarGurus

| Cambridge
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Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work’s made a real impact. We’re the most-visited car-shopping site in the US, and we’re expanding globally. Ready to come along for the ride?

CarGurus Labs focuses on transformative opportunities in the automotive space. These projects tend to have longer time horizons due to their challenging and exploratory nature. As such, an interest in rapid product experimentation and iteration is a core attribute for successful team members. Our currently public initiative is our peer-to-peer platform, which aims to make private selling or buying easy, safe, and secure.

In this Acquisition Marketing role, you will be in charge of managing paid digital campaigns and SEO to efficiently grow traffic and conversions for CarGurus Labs. You will work closely together with the Product, Engineering, and broader Marketing teams to bring to life and optimize critical traffic acquisition initiatives. A successful candidate will possess robust marketing experience, an outstanding analytical skillset, and an ability to thrive in a fast-paced environment. 

What You’ll Do:

  • Manage digital advertising channels (Search Engine, Social and/or Display), including informing budget, setting priorities, and managing execution.
  • Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
  • Analyze market, competitive and media landscape dynamics to scope potential new acquisition channels.
  • Propose and manage tests in partnership with Product, Engineering and Marketing teams
  • Monitor SEO performance and identify keyword opportunities
  • Work closely with our Content team to develop timely, high-ranking articles and research
  • Communicate results, key insights and recommendations to key stakeholders and senior leadership

 Who You Are:

  • Bachelor’s degree in an analytical or social science major (e.g. math, statistics, economics) with an excellent academic record. Master’s degree a plus.
  • 5+ years of professional experience with a background in consumer marketing; ideally experience managing digital advertising campaigns as well as SEO keyword research.
  • Data-oriented thinker with excellent strategic, analytical, and critical thinking capabilities
  • Self-motivated, well-organized and detail-oriented
  • Strong communication and interpersonal skills
  • Basic knowledge of statistics, advanced knowledge a plus
  • Experience with Google Trends, Google Search Console, keyword tracking tools (STAT, SEMrush, Conductor, etc.), SQL and business intelligence tools (Looker, Tableau) strongly preferred

CarGurus Culture:

At CarGurus, we invest in our people’s professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company—our way of showing that we want you here for the long haul.

We work hard every day to build the world’s most trusted and transparent automotive marketplace, but trust and transparency don’t just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential—where you don’t just fit, you thrive. We don’t discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

In addition to the US, CarGurus operates sites in Canada and the UK—with other markets on the horizon. We have offices in Cambridge, MA; Detroit, MI; Dublin, Ireland; San Francisco, CA and London, UK. Check out our careers page to learn more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

2 Canal Park 4th Floor , Cambridge, MA 02141

What are CarGurus Perks + Benefits

Culture
Volunteer in local community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Friends outside of work
Eat lunch together
Intracompany committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee and Community Council.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

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