Position Summary: The Marketing Copy Manager will play an integral role on the athenahealth Creative Services team, an in-house agency of writers and designers who produce smart, engaging, industry-leading online and offline marketing assets. Whether you're creating messaging strategies for an interactive trade show booth experience, writing attention-getting direct mail pieces that stand out from "doctors in lab coats" marketing, or coming up with short, smart copy for actionable OLA, you’ll play a critical role in helping us meet our lead generation goals, drive growth, and move our brand forward.
You have a passion and a solid track record for creating great brand experiences and capturing an audience’s attention. You excel at creating effective email, print, and web campaigns, OLA and print ads, and more, and can confidently deliver messaging to engage users and drive athenahealth awareness and leads.
Working at athenahealth means contributing to a fast-paced, fast-growing company that’s recognized as one of the most innovative—and outspoken—in healthcare. athenahealth's award-winning services for medical groups and health systems include electronic health records, practice management, care coordination, and patient engagement. You must be able to translate complex industry concepts—and the unique athenahealth value proposition—into compelling copy in a demanding, deadline-driven environment. You will need to be highly creative and adept at managing the expectations of and feedback from team leaders.
You understand the power of copy and design working in tandem, place team success over individual praise, and are ready to help promote our vision of an open healthcare platform. This position will report directly to the Creative Director on the Creative Services team.

Responsibilities include but are not limited to:

• Serving as lead copywriter on materials targeting specific segments of prospects, in channels including but not limited to email, print, OLA, social, and experiential marketing
• Contributing to a variety of creative assets for lead generation
• Regularly collaborating with designers to find the right combination of copy and design for each asset, within every campaign
• Working closely with stakeholders and strategists to help achieve campaign strategy goals
• Collaborating cross-functionally to gather product knowledge, execute projects, track outcomes, and refine approaches based on data

Education, Experience, & Skills Required:

• 6-10 years of experience in copywriter role, either in agency or in-house
• Exemplary writing and editing skills in both online and offline media (portfolio, please)
• Experience working collaboratively within a creative team
• Experience converting comprehensive product or industry information into prospect-friendly messaging
• Proven experience producing quality work in fast-paced, deadline-driven environment
• B2B copywriting experience a plus

Behaviors and Abilities Required:

• Strong verbal and written communication skills
• Strong organizational skills
• Ability to work effectively with individuals within and across teams
• Ability to drive initiatives cross-functionally, including the confidence to ask questions as needed
• Good business insight and understanding of the relationship between information and business and results management
• Acting as a true professional, possessing the highest ethical and moral standards
• Being a positive and forward thinker
• Exhibiting strong teamwork
• Being open to feedback and ongoing self-development

Position Summary: The Marketing Copy Manager will play an integral role on the athenahealth Creative Services team, an in-house agency of writers and designers who produce smart, engaging, industry-leading online and offline marketing assets. Whether you're creating messaging strategies for an interactive trade show booth experience, writing attention-getting direct mail pieces that stand out from "doctors in lab coats" marketing, or coming up with short, smart copy for actionable OLA, you’ll play a critical role in helping us meet our lead generation goals, drive growth, and move our brand forward.
You have a passion and a solid track record for creating great brand experiences and capturing an audience’s attention. You excel at creating effective email, print, and web campaigns, OLA and print ads, and more, and can confidently deliver messaging to engage users and drive athenahealth awareness and leads.
Working at athenahealth means contributing to a fast-paced, fast-growing company that’s recognized as one of the most innovative—and outspoken—in healthcare. athenahealth's award-winning services for medical groups and health systems include electronic health records, practice management, care coordination, and patient engagement. You must be able to translate complex industry concepts—and the unique athenahealth value proposition—into compelling copy in a demanding, deadline-driven environment. You will need to be highly creative and adept at managing the expectations of and feedback from team leaders.
You understand the power of copy and design working in tandem, place team success over individual praise, and are ready to help promote our vision of an open healthcare platform. This position will report directly to the Creative Director on the Creative Services team.

Responsibilities include but are not limited to:

• Serving as lead copywriter on materials targeting specific segments of prospects, in channels including but not limited to email, print, OLA, social, and experiential marketing
• Contributing to a variety of creative assets for lead generation
• Regularly collaborating with designers to find the right combination of copy and design for each asset, within every campaign
• Working closely with stakeholders and strategists to help achieve campaign strategy goals
• Collaborating cross-functionally to gather product knowledge, execute projects, track outcomes, and refine approaches based on data

Education, Experience, & Skills Required:

• 6-10 years of experience in copywriter role, either in agency or in-house
• Exemplary writing and editing skills in both online and offline media (portfolio, please)
• Experience working collaboratively within a creative team
• Experience converting comprehensive product or industry information into prospect-friendly messaging
• Proven experience producing quality work in fast-paced, deadline-driven environment
• B2B copywriting experience a plus

Behaviors and Abilities Required:

• Strong verbal and written communication skills
• Strong organizational skills
• Ability to work effectively with individuals within and across teams
• Ability to drive initiatives cross-functionally, including the confidence to ask questions as needed
• Good business insight and understanding of the relationship between information and business and results management
• Acting as a true professional, possessing the highest ethical and moral standards
• Being a positive and forward thinker
• Exhibiting strong teamwork
• Being open to feedback and ongoing self-development