Account Based Marketing Specialist at Wellframe

| Greater Boston Area
!Sorry, this job was removed at 11:22 a.m. (EST) on Monday, February 3, 2020
If you or a loved one has ever experienced a major medical event, you know how overwhelming it is to process the flood of information that follows—whether it’s hastily delivered guidance from your doctor, or a pile of paperwork on managing your recovery. And once you get home, it can feel impossible to know where to start, or how to stay on track to reach your health goals.
At Wellframe, we’re helping healthcare organizations fill this gap, so people can get the holistic resources and support they need to feel their best, outside traditional care delivery settings. Through our patented platform, Wellframe translates evidence-based, peer-reviewed guidelines and literature into an interactive daily checklist delivered to patients through the Wellframe mobile app. As patients engage with the Wellframe app, their data is shared in real time with their care team through the care team dashboard, which utilizes advanced algorithms to generate early intervention alerts. With secure two-way messaging, Wellframe facilitates long-term, trusted relationships between patients and care teams.
The Wellframe ABM Specialist is responsible for executing account-based sales and marketing strategies within an assigned list of accounts to drive our new logo growth. You will help generate new revenue opportunities within your assigned target accounts by researching and understanding buying behaviors, building relationships with key contacts, and generating meaningful conversations for our sales team. This position sits within the marketing function and reports to the Director of Demand Generation.
Areas of Responsibility:

Account Research & Campaign Preparation (40%)

  • Prepare accounts for ABM campaigns by researching appropriate contacts to fit target personas, mapping account org charts and sourcing contact information.
  • Gather key insights for top tier accounts in order to customize messages used in both marketing campaigns and sales outreach.
  • Assist sales and marketing operations with account and contact clean-up as needed to ensure database health.

Campaign Execution (30%)

  • Draft and send personalized emails to “warm” contacts to supplement marketing messaging in ABM campaigns.
  • Make phone calls to Directors and VPs at target accounts to follow up on marketing touchpoints and coordinate sales meetings.

Cold Outreach (30%)

  • Identify opportunities outside of ABM campaigns for cold outreach to target accounts. 
  • Reach out to key contacts at “cold” accounts via phone, email and LinkedIn to generate meaningful conversations and coordinate sales meetings.

Education, Experience, & Skills Required

  • 1-3+ years of experience in a sales, marketing or customer service role within a professional organization (B2B software, healthcare, or health insurance preferred).
  • An organized approach to daily planning and task management.
  • Excellent written and verbal communication skills.
  • Experience with or a willingness and ability to quickly learn new technology such as Salesforce, LinkedIn, ZoomInfo and Yesware.

Behaviors & Traits Required

  • Ability to convey a professional and energetic tone via email and phone communication.
  • A positive, upbeat and solution-oriented demeanor.
  • A work style & approach that reflects Wellframe’s Core Values of Tenacity, Collaboration, and Humility.

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • SparkFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

Located in the Seaport, we are a short walk from South Station and surrounded by great lunch spots and coffee shops.

An Insider's view of Wellframe

What are some social events your company does?

Wellframe’s social events go beyond the regular happy hours (which we also do). Earlier this week, my team went bowling; with the Women of Wellframe group, we watched Ocean’s 8 together and have a potluck picnic coming up; and later this summer, we’ll all indulge in a beach day. It’s all made me feel a part of the company even as a new member.

Fabiola

Client Operations Associate

What's the biggest problem your team is solving?

Wellframe's engineering team is passionate about blending data, cutting edge technologies and security to build products that have a direct positive impact on patients' quality of life. To that end, we are currently designing the next generation of our architecture while expanding our infrastructure.

Mohammad

CTO

What is your vision for the company?

We see an opportunity over the coming years to work with more and more organizations that allow us to impact more patients more profoundly, and so we are investing a lot to not only grow commercially and bring on more clients and new partnerships, but to take on more ownership over helping our partners engage more with their patients or members.

Jake

President & CEO, Co-Founder

What makes someone successful on your team?

Tenacity: We go the extra mile to make our partners successful and inspire each other with our thirst for excellence.
Collaboration: We work constructively across disciplines to solve hard problems together.
Humility: We are never finished learning and growing, and we value the perspective and experiences of those around us.

Evan

Senior Director of People & Culture

What are Wellframe Perks + Benefits

Wellframe Benefits Overview

Wellframe recognizes that an employee benefits program is necessary for the health and well-being of our employees and their families. We are pleased to offer our employees one of the most competitive and comprehensive benefits packages in the industry.

Culture
Volunteer in local community
Wellframe participates in quarterly volunteer activities. In the past we've volunteered at More than Words, Community Servings, Boston Healthcare for the Homeless and West End Boys and Girls Club.
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Interview training is conducted at Wellframe 1-2 a year to minimize bias in the interview process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Twice a week in-office lunches
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Wellframe hosts Lunch and Learns once a month.
Cross functional training encouraged
Promote from within
More Jobs at Wellframe7 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Marketing
Operations
Sales
Sales
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Marketing
new
Boston
Developer
new
Boston
Operations
new
Boston
Sales
new
Boston