Tulip, the Frontline Operations Platform, is empowering the world’s frontline workforce to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, companies can empower those closest to operations to digitally transform their shop floors and gain real-time visibility into the people, machines, and processes involved -- all in a matter of days. 

Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices, and more, have implemented Tulip’s intuitive platform to solve some of the most pressing challenges in manufacturing: digitizing paper-based processes, integrating machines and devices at the edge, and capturing and analyzing real-time data.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Budapest, HU, and Munich, DE. It has been recognized as a Forbes IoT Startup to Watch, Challenger in the 2021 Gartner Magic Quadrant for Manufacturing Execution Systems, IDC Innovator, Frost and Sullivan Entrepreneurial Company of the year, and a World Economic Forum Global Innovator. 

About You:

We’re looking for an experienced marketer to own our account-based marketing program, working closely with our marketing, sales, and product teams to educate, engage and excite our strategic accounts.

There will be a strong emphasis on pipeline generation from a top target account list, identifying new target accounts, and accelerating existing opportunities. 

The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, have a knack for developing and adapting sales enablement content, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

What skills do I need? 

• 2-3 years of ABM experience, or 3-5 years of demand generation experience in the B2B/SaaS industry

• Experience in ABM platforms, like 6sense

•  Knowledge and experience with Marketo and Salesforce

• Excellent written and verbal communication skills 

• Demonstrable experience crafting effective outreach messaging and marketing content 

Key Responsibilities:

• Partner with Sales, Content, and Product teams and develop targeted programs that drive demand in key accounts to engage champions, decision makers, and other account stakeholders

• Own program execution including strategic planning, goal setting, budget, list management, follow up and reporting

• Gather intelligence on target accounts, and target account groups by industry, including account profiles, relevant business needs, and new contacts, and use the information to prioritize and design ABM campaigns

• Utilize intent data from our ABM platform to inform campaigns and prioritize target account groups

• Partner with product marketing and content teams to create targeted messaging and content that engages accounts based on account intel, vertical, relevant use cases, and personas

• Work with Sales and Customer Success to build ABM programs for customer expansion opportunities 

• Deploy an integrated multi-channel programs approach that includes both on- and offline activities such as email, direct mail, display, account-based advertising, social, and virtual or in-person events

• Provide sales training, tools, and support including the creation of BDR email copy and scripts in support of campaigns; educate the team on ABM best practices

• Track and analyze results to show program effectiveness and continually refine for optimal ROI

Key Collaborators:

Customer Success, Commercial, Sales, Growth Marketing, Content Marketing, Demand Generation, Product Marketing, Creative

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.