About Us:

MachineMetrics was founded by a small group of software and manufacturing professionals that couldn't sit still and are obsessed with making an incredible product. MachineMetrics has simplified Industrial IoT to digitize the shop floor and enable teams to drive decisions with machine data. We were named by Forbes as one of the top IoT companies to watch in 2019 and voted one of Built In’s 2020 Best Places to Work in Boston! 

We develop and integrate production monitoring software for manufacturing companies. Our industry 4.0-ready software increases productivity through edge connectivity, real-time visibility, and deep manufacturing analytics. Together, we can deliver on our commitment to provide continuous improvement for our clients. 

About You:

As a growing startup, we are seeking an individual who displays the attitude, aptitude, and amplitude to not only get the job done but grow within the company.

We’re increasing our investment in B2B Account-Based Marketing and looking for someone to be a hands-on driver and owner of our ABM programs and campaigns for our SaaS product. You’re driven by data and analytics to support your ideas. We are seeking an individual who displays the attitude, aptitude, and amplitude to not only get the job done but grow within the company. You love working with people and helping them seek solutions. Are you ready to learn more? 

What You’ll Do:

• With the Head of Marketing, design, plan, execute and own deliverables on B2B ABM strategy
• Partner with Sales Development Reps and Account Executives to speed expansion opportunities in the customer’s first twelve (12) months with MachineMetrics
• Develop relationships with key customer contacts to create focused promotional marketing campaigns, determine lead qualification, and transition leads to the Sales team
• Continuously improve upon current marketing strategies; e.g., design, plan, and execute marketing programs that support 1:1 and 1:many programs 
• Be a team expert and user of our internal instance of our ABM automation platform and work with the Marketing team to deliver batch emails, contact nurturing, webinars, landing pages, and more
• Leverage technology, marketing automation tools, dashboards, and other systems to improve efficacy of programs
• Quantify outcomes using data/analytics and report to internal stakeholders
• Be a Champion of our Core Values

What You’ll Have:

• Deep understanding of B2B account-based marketing (ABM) and its strategies including relationship management, marketing automation and campaign-driven marketing approaches
• Prior experience in grouping accounts according to opportunity, buyer need, persona, solution, buying cycle and A/B testing
• A bias for technology
• Experience in CRM’s (e.g., Hubspot, Salesforce); Demandbase, Marketo, LeanData, Engagio, Terminus, or similar
• Startup experience is a nice-to-have

Other Requirements:

• All qualified candidates must be legally authorized to work in the United States
• You'll need a valid driver’s license, passport, ability to travel without restriction and reliable transportation 
• You may need to travel on short notice

We are proud to be an equal opportunity employer who values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.