SharkNinja
Positively impacting people’s lives every day in every home around the world.
Hybrid

Marketing Manager, Ninja, Coolers & Drinkware

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Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Position Overview 

  • In partnership with your cross functional teams, develop, implement, and execute marketing strategies for your lines of business that support and drive growth and expansion. Partner with cross-functional teams such as engineering, product development, category management, and strategic sales on building insights and data for innovation through Go-to-market and build strategies and align on ways to successfully bring to different markets on a global scale. 

 

Responsibilities 

  • Identify market and consumer opportunities to inform product development and expand global roadmap for Coolers and Drinkware  
  • Oversee daily and weekly reporting of category performance to optimize messaging, creative, and strategies to deliver on category goals  
  • Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market inclusive of product claims and trademarks 
  • Enroll your teams and be the driving voice to align on common goals or to quickly mitigate and problem solve 
  • Partner with sales organization on sell in strategy, content, and sell through performance 
  • Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market  
  • Partner with international teams on global launches, roadmaps and strategies that align with the US 

Key Functional Skills/Knowledge 

  • Comfortable working at a fast pace, iterative, and progress vs. perfection mindset 
  • Leading and building global teams 
  • Strong communication skills and ability to make effective presentations to all levels of management 
  • Ability to synthesize complex product features into compelling and desirable consumer benefits 
  • Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation management 
  • Ability to connect the dots and think at a holistic and strategic level across the business that guide you in making recommendations. 
  • Influencing, conflict resolution, and creative problem solving. 
  • Comfortable mining and analyzing data and drawing conclusions 
  • Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix 
  • Biased toward action, roll up your sleeves and get it done together  

 

Qualifications 

  • Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, positioning, and comms strategy and execution 
  • Experience in Cooler or Drinkware space preferred, but not required 
  • Experience in consumables/CPG space preferred, but not required 
  • Experience in managing, building, and growing teams 
  • Experience leveraging consumer insights to develop effective marketing programs and campaigns 
  • Experience in creative strategy development, advertising and launching new products 
  • Experience in launching products globally across several different markets 
  • MBA preferred 

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

 

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

  • Lead us to be “RARELY SATISFIED” 
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT” 

 

Explore SharkNinja:

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LinkedIn 

 

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ 

 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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What are SharkNinja Perks + Benefits

SharkNinja Benefits Overview

All full time employees who work at least 30 hours per week or more are eligible for company benefits. These include several Medical plans, Dental, Vision, Health & Dependent Care FSA, HSA, company paid Life insurance, company paid AD&D, company paid Disability, Supplemental Life, Critical Illness, 401(k) & Company Match, Pet Insurance, Tuition Reimbursement, generous Paid Parental Leave, Calm Premium, TaskHuman, Pre-Paid Legal Plan, generous Time Off, Charitable Matching, Associate Discount on SharkNinja products, Referral Bonuses, Onsite Gym, & Fitness Classes in our Needham office, Summer Friday’s, and much more.

Culture
Volunteer in local community
As part of our time off, you are eligible for 8 hours of paid volunteer time.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
SharkNinja allows employees work remotely pending manager's discretion.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Black Affinity Group, Women's WE Lead Affinity Group, Middle Eastern and North Africa Affinity Group, LGBTQ+ Affinity Group
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Group fitness classes in our Needham, MA location
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
SharkNinja matches 100% for the first 3% contributed and 50% for the next 2% for a total of 4%. You are eligible for matching on your first day of employment.
Performance bonus
Charitable contribution matching
SharkNinja will match up to $500 of your charitable contributions.
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation + Time Off
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Fresh fruit and snacks available all days, free breakfast Friday's and free food trucks on Thursday in the summer
Free snacks and drinks
Some meals provided
Our associates working onsite enjoy breakfast on Friday!
Onsite office parking
Relocation assistance
Fitness stipend
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours

Additional Perks + Benefits

SharkNinja enjoys half day Fridays in August. Summer also bring Food Trucks and Ice Cream Thursdays. Associates also enjoy discounted products for family and friends, including our annual holiday sale.

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