Marketing Data Analyst

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At Lovepop, we believe that relationships are the most important things in our lives and people respond to things that are unexpected, personal. We build stronger relationships through products that let truly let you connect with people you care for. Data is king here and plays a huge role in making these connections and understanding context. We are hiring a Marketing Data Analyst who is passionate about identifying opportunities to build more thoughtful and contextual relationships through Lovepop and working on the marketing team.

What you'll do here:

  • Lead the charge in making our business smarter and more thoughtful through actionable data
  • Collaborate with stakeholders across the organization to translate our mountains (ok large, but growing hills) of data into opportunities for growth, more informed decisions, customer insights, behavior and data-powered features.
  • Unlock trends and learnings within paid channels such as Facebook and Paid Search
  • Create and manage Reporting and Visualization tools to help the entire team become more data driven
  • Help Marketing to track, understand and react to our acquisition and remarketing channel performance
  • Build and maintain revenue forecasting models using Lovepop’s shopping behavior and seasonal trends
  • Drive our collective understanding of our customers forward through your own data explorations
  • Compile segments of users and build queries used by the marketing team in email segmentation
  • Update and propose testing frameworks and report back on testing when complete

You'll be great if you:

  • Know SQL and the command line but really appreciate the beauty of visual data
  • Are detail oriented and relish the chance to dig deep into data
  • Can "connect the dots" between business questions and raw data
  • Have a knack for boiling technical analysis into elegantly simple explanations
  • Think in systems and know when to automate
  • Have worked with marketing teams to drive performance results
  • Have managed paid advertising campaigns and optimizations

What you'll bring to the table:

  • Undergrad or graduate degree, STEM, Finance or Marketing fields strongly preferred
  • 2+ years of experience in an analytical field, ideally at a consumer startup
  • Extremely competent in SQL, Excel and analytics tools
  • Experience with CRM, email segmentation, performance based marketing and campaign optimization
  • Understanding of consumer Lifetime Value and cohort analysis
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Location

68 Harrison Ave, Boston, MA 02111

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