Marketing Associate Director, Peer Education & Congress Strategy Lead

Job Description

General Summary:

The Marketing Associate Director, Peer Education & Congress Strategy Lead is responsible for developing the strategy and execution for all national Health System Congress promotional activities (sponsorships, booths, media, product theater, etc.), all commercial Health System speaker and peer education investment and programs (strategy, content, operations), and Health System KTL insight-seeking initiatives (strategic councils, advisory boards, KTL meetings) within the U.S. Commercial Pain Business Unit.
 

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Peer education is a highly important way to generate awareness, understanding and excitement across the nations largest and most complex Health Systems and hospitals. The AD role manages strategic direction and day-to-day operations of all HS engagement activities (speaker program, congresses, KTL insights) and will also oversee the daily operating relationship and practices for agencies contracted to support the team. This role reports to the Director, Health Systems Marketing.

Key Duties and Responsibilities:

• Lead the planning, strategy, and execution for HS Congress presence and activities (e.g., exhibit, sponsorships, booth design, product theaters, advertising, et al.)  for JOURNAVX within the U.S. Commercial Pain Business Unit

• Lead strategy, content and implementation of all strategic account peer education programs for JOURNAVX composed of field scheduled speaker programs, HQ-directed speaker events at congresses such as product theaters and other online opportunities as available

• Establish team processes to achieve key thought leader advice to improve understanding of in-market dynamics impacting JOURNAVX and to strengthen promotional plans for JOURNAVX across the brand.

• Recruit, contract, and manage Strategic Council for ongoing commercialization advice across whole Health Systems team

• Support the planning and execution of strategic account led congresses

• Mentor a Health Systems Marketing Specialist who is responsible for tactical execution of congress activities and peer education tracking/support

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics

• Ability to oversee generation of insights and apply those insights to business problems/opportunities

• Strong analytical mindset to lead others to solve complex problems

• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance

• Strong working knowledge of market forecasts and relationship of business drivers to revenue

• Strong working knowledge of MS Office applications, including PPT, Excel and Word

• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree

• 8 years of experience or the equivalent combination of education and experience

• Experience with institutional and IDN marketing and/or sales

• Travel Requirements: Ability to travel 30%

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]