The Marketing and Customer Data Analyst is responsible for analyzing customer data, segmentation, and developing insights to enhance marketing strategies and customer retention.
About Comfrt
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. About the Role
We are looking for a sharp, commercially-minded Marketing & Customer Data Analyst to bridge the gap between complex data sets and actionable marketing strategies. You will be the primary architect of our customer understanding—identifying who our users are, how they behave, and how we can keep them longer.
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. About the Role
We are looking for a sharp, commercially-minded Marketing & Customer Data Analyst to bridge the gap between complex data sets and actionable marketing strategies. You will be the primary architect of our customer understanding—identifying who our users are, how they behave, and how we can keep them longer.
The ideal candidate doesn't just "run reports"; they uncover the "why" behind the numbers. They solve problems, take initiative and identity opportunities.
Key Responsibilities
- Customer Intelligence: Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation along with adhoc projects and analysis.
- Omnichannel Tracking: Manage customer analysis and segmentation from data across multiple internal and external selling platforms.
- Segmentation & Personalization: Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies.
- Data Governance & BI: Maintain and expand our BI platforms and dashboards to ensure an accurate "single source of truth" for cross-functional teams.
- Performance Tracking: Design and automate dashboards that track marketing KPIs, attribution, and experiment (A/B testing) results.
- Cross-Functional Collaboration: Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insights.
Technical Requirements
- SQL: You are an expert at writing complex and efficient queries to extract insights from large-scale data warehouses (e.g., BigQuery, Snowflake, Redshift) from multiple sources and selling channels.
- BI Expertise: Extensive experience with BI platforms, building and maintaining dashboards. Proficiency with Looker and LookML is a significant advantage.
- Statistical Literacy: Strong understanding of statistical concepts as they apply to marketing (e.g., significance testing, cohort analysis, and correlation vs. causation).
- Tooling: Familiarity with digital analytics data outputs (e.g. Adobe Analytics), CRM platforms, and marketing tools (e.g. Klaviyo, Appsflyer) is a plus.
Qualifications
- Experience: 3–5 years in a data-heavy marketing, customer or product analytics role.
- Strategic Mindset: You understand the "big picture" of the Customer Lifecycle and can translate technical findings into a simple narrative for non-technical stakeholders.
- Precision: High attention to detail, data integrity and accuracy.
- Agility: Ability to thrive in a fast-paced environment where priorities can shift based on new data.
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
Why Join Comfrt?
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Similar Jobs
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
Lead and scale a team of full‑cycle Account Executives to acquire and close SMB customers. Own revenue, pipeline health, deal quality, forecasting, and coaching across discovery, negotiation, and close. Build processes, metrics, CRM discipline, and a data/AI-driven operating cadence to improve win rates, deal velocity, and pipeline quality.
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
Lead full sales cycle for US SME customers across ecommerce, SaaS, and professional services: prospect, negotiate, close, onboard, and ramp accounts; translate technical product value; exceed revenue targets; collaborate with internal teams; represent Airwallex at events; and refine scalable sales processes.
Top Skills:
Crm SystemsSales Enablement ToolsSalesforce
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
The Staff Accountant will prepare financial entries, assist in financial presentations, collaborate across teams, ensure compliance, and support operational excellence.
Top Skills:
FloqastGoogle SuiteNetSuitePythonSQL
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
