Manager, Marketing Technology and Digital Products

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

The Manager, Marketing Technology and Digital Products is a strategic and influential leader responsible for driving the marketing technology strategy and digital experience ecosystem at Santander Consumer USA. This role oversees the campaign orchestration platform, ensuring the effective, compliant, and timely delivery of customer and dealer communications across digital channels.

In addition to guiding marketing automation initiatives, this position leads the product management team responsible for optimizing the customer and dealer digital experience across Santander’s online properties. The ideal candidate combines strategic foresight, operational discipline, and team leadership—defining the roadmap, setting standards for excellence, and ensuring all campaigns and digital experiences align with business objectives and regulatory requirements.

This leader shapes the vision and execution of Santander’s email, SMS, and multi-channel marketing programs, enhancing engagement and retention through personalized, data-informed communications. They will also oversee the evolution of customer- and dealer-facing digital platforms, ensuring intuitive design, accessibility, and consistent brand representation. Additionally, the Manager will lead the QA function for web deployments, championing governance, accountability, and continuous improvement within an Agile framework.

This role is ideal for a strategic operator and team leader—someone who inspires excellence, provides direction across disciplines, and ensures that marketing technology and digital product teams deliver with precision, innovation, and impact.

Marketing Automation & Campaign Strategy

• Oversee the strategy, governance, and optimization of the email marketing and campaign orchestration platforms (e.g., Oracle Responsys, Adobe Journey Optimizer, or Adobe Campaign).

• Guide the development of multi-channel marketing programs that drive engagement, retention, and brand consistency across diverse audiences.

• Establish processes and best practices for campaign execution, quality assurance, and analytics in partnership with marketing operations and analytics teams.

• Direct the planning and alignment of campaign calendars across business units to ensure timely and coordinated delivery.

• Collaborate with data and analytics teams to advance segmentation, personalization, and measurement capabilities.

• Provide leadership and mentorship to marketers and technologists focused on campaign strategy, design, and optimization.

Web Product Management & Agile Delivery

• Lead a team of product managers responsible for customer- and dealer-facing websites (e.g., SantanderConsumerUSA.com).

• Define and prioritize the digital product roadmap, balancing innovation with operational excellence and compliance.

• Partner with UX, design, IT, and compliance stakeholders to deliver high-quality, user-centered experiences.

• Oversee Agile delivery practices, ensuring effective sprint planning, backlog management, and continuous improvement.

• Promote customer-centric design and data-driven decision-making to optimize usability, accessibility, and site performance.

• Direct the QA function for digital deployments, establishing rigorous standards for testing, release readiness, and post-launch validation.

Data, Technology, and Governance

• Partner with IT, business intelligence, and data teams to align marketing data architecture and ensure seamless integration between CRM, CMS, and campaign platforms.

• Ensure adherence to regulatory, privacy, and brand standards across all marketing technologies and digital touchpoints.

• Define key metrics and governance frameworks for marketing technology performance, adoption, and compliance.

• Stay informed of emerging trends in marketing automation, product management, Agile delivery, and digital experience innovation, recommending strategic opportunities for advancement.

What You Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree or equivalent professional experience in Marketing, Communications, Computer Science, Business Administration, or a related field. - Required.

• 5+ years of progressive experience in digital marketing, marketing technology, or marketing operations leadership.- Required.

• 3+ years of experience managing digital product or platform teams.- Required.

• 5+ years of direct people management experience, leading cross-functional or multidisciplinary teams. - Required.

• Experience in financial services or other regulated industries - Preferred.

• Proven success directing initiatives in Agile or hybrid delivery environments.

• Strong understanding of marketing technology platforms and ecosystems (email, campaign orchestration, CRM, CMS, analytics).

• Familiarity with enterprise tools such as Oracle Responsys, Adobe Journey Optimizer, Adobe Campaign, and WordPress CMS.

• Experience using or directing work in project management applications such as Workfront or JIRA.

• Deep knowledge of marketing operations best practices, data governance, and compliance requirements.

• Ability to lead cross-functional teams and influence at all levels of the organization.

• Analytical and strategic thinker who can translate insights into actionable direction.

• Exceptional communication, leadership, and stakeholder management skills.

• Highly organized and adept at prioritizing multiple initiatives in a fast-paced environment.

Certifications:

• No Certifications listed for this job.

It Would Be Nice For You To Have:

• Established work and management history or equivalent demonstrated through a combination of work experience, training, military service, or education.

• Experience in Microsoft Office products.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Link to Santander Benefits:

Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.
Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at [email protected] to discuss your needs.