Product Marketing Co-Op
About mabl:
Companies building business-critical web applications are implementing DevOps to stay competitive in their industries. At mabl, we’re delivering intelligent, low-code test automation to help these high-velocity software teams ship higher quality software faster and reach their full potential with DevOps.
Since being founded in 2017, mabl has raised $38M in funding from top-tier investors, and we work with leading brands like Charles Schwab, jetBlue, Dollar Shave Club, and many others. We’re proud to be recognized most recently as one of Boston’s 2021 Best Places to Work and Best Paying Companies by Built In, the leading technology recruitment platform.
Why we need you:
Demand for low-code test automation is growing rapidly. mabl is the leading solution that empowers quality professionals with a simple, but powerful tool for collaborating across the engineering organization to deliver high quality web apps. The large majority of our demand pipeline is generated by Marketing so we’re looking for someone to help us strengthen our leadership position in the market, raise awareness and drive interest through our content- and customer-first strategy. The ideal candidate will be eager to quickly learn about our product, our users and the industry to be able to contribute ideas and content to support key marketing initiatives. This is a unique opportunity to learn from a stellar marketing team of experts while gaining valuable hands-on experience at an early-stage SaaS startup.
What you’ll do:
- Generate ideas and write product content including blogs, website copy, ebooks and webinar presentations to help drive awareness and interest in mabl.
- Work closely with marketing and product management teams to further optimize free trial experience and conversion.
- Update competitive landscape and other sales enablement materials.
- Audit, refresh, and organize product feature videos and screenshots.
- Support development of the agenda and content deliverables for annual user conference - Experience.
What you’ll bring to the table:
- Ability to synthesize various inputs to develop ideas.
- Self-starter, highly motivated, technically curious, eager to learn.
- Excellent research, writing and presentation skills.
- Natural aptitude to collaborate in and across teams.
- Strong attention to detail with a focus on quality.
- Interest in enterprise technology solutions.
- Strong analytical and quantitative skills.
- Direct experience with testing solutions, development tools, or similar is a plus!