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Paid Media Intern- Summer 2018

| Watertown

Paid Media Intern - Summer 2018
athenahealth is changing the way the healthcare industry works. With our best in breed suite of network-enabled services, we're empowering medical care providers to get back to the work they love-- treating patients. athena's culture is idealistic, entrepreneurial, and extremely fast paced; a sharp contrast to the culture typically found in medical offices or healthcare service companies. We aspire to be a diverse team of change agents driven by an entrepreneurial spirit, a passion for excellence and a desire to make the administrative processes in healthcare delivery run much better.

athena employs around 100 interns in a variety of departments and office locations each summer. We don't believe in "busy work" around here, so our interns are given challenging projects that directly impact the business. Beyond their day-to-day work, interns also attend speaker seminar series’, social and networking events, and give end-of-summer “business impact presentations” to their department’s leadership team to showcase their work.

Check out our Internship Program Video here: https://youtu.be/9G23YgNnKiw

About the Paid Media Team:
The Paid Media Team is focused on the top of the funnel driving brand awareness and favorability while simultaneously filling the sales pipeline and moving prospect further in market. This is achieved through an audience first approach and complex mix of paid media tactics that are optimized in real-time. The Paid Media team manages our Media Agency of Record, Mindshare, to support both marketing and corporate communications through the development and execution of comprehensive paid media campaigns. Tactics typically include Online Advertising (OLA), Social Media, Paid Search (PPC), Pay-Per-Lead (PPL), and Out of Home (OOH)

Responsibilities of the Paid Media Intern:

  • Help analyze media tactics and campaigns by leveraging both DRAW and WAVE, media’s measurement and data visualization tools, for both on-going and one-off data pulls
  • Assist in filling the sales pipeline through management of manual lead tasking
  • Work with Media Analyst on keeping Paid Media’s creative visual decks up to date
  • Assist Media team with Paid Search (PPC) ad copy creation, testing and analysis
  • Monitor paid media landing pages, help generate ideas for testing and potential page optimizations to help increase conversion rates and drive higher quality leads
  • Help monitor the health of the Paid Search channel, flagging changes and trends in click thru rate (CTR), conversation rate (CVR), impression share (SOV) etc.
  • Assist with the day-to-day execution of the webinar channel
  • Work with Pay-per-lead (PPL) lead to monitor leads and process refunds when applicable
  • Help monitor PPL bidding across PPL partners, flagging when athena dips in page placement

Qualifications:
  • Must be extremely detail oriented
  • Should be a fast learner & hard worker
  • Should be very interested in Media/Marketing
  • Fluency with Microsoft PowerPoint, Word, and Excel
  • Excellent written and oral communication skills
  • Excited by a fast-paced, dynamic environment
  • Should be comfortable working on your own and in a team setting
  • Should have a positive attitude

athenahealth is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.

Paid Media Intern - Summer 2018
athenahealth is changing the way the healthcare industry works. With our best in breed suite of network-enabled services, we're empowering medical care providers to get back to the work they love-- treating patients. athena's culture is idealistic, entrepreneurial, and extremely fast paced; a sharp contrast to the culture typically found in medical offices or healthcare service companies. We aspire to be a diverse team of change agents driven by an entrepreneurial spirit, a passion for excellence and a desire to make the administrative processes in healthcare delivery run much better.

athena employs around 100 interns in a variety of departments and office locations each summer. We don't believe in "busy work" around here, so our interns are given challenging projects that directly impact the business. Beyond their day-to-day work, interns also attend speaker seminar series’, social and networking events, and give end-of-summer “business impact presentations” to their department’s leadership team to showcase their work.

Check out our Internship Program Video here: https://youtu.be/9G23YgNnKiw

About the Paid Media Team:
The Paid Media Team is focused on the top of the funnel driving brand awareness and favorability while simultaneously filling the sales pipeline and moving prospect further in market. This is achieved through an audience first approach and complex mix of paid media tactics that are optimized in real-time. The Paid Media team manages our Media Agency of Record, Mindshare, to support both marketing and corporate communications through the development and execution of comprehensive paid media campaigns. Tactics typically include Online Advertising (OLA), Social Media, Paid Search (PPC), Pay-Per-Lead (PPL), and Out of Home (OOH)

Responsibilities of the Paid Media Intern:

  • Help analyze media tactics and campaigns by leveraging both DRAW and WAVE, media’s measurement and data visualization tools, for both on-going and one-off data pulls
  • Assist in filling the sales pipeline through management of manual lead tasking
  • Work with Media Analyst on keeping Paid Media’s creative visual decks up to date
  • Assist Media team with Paid Search (PPC) ad copy creation, testing and analysis
  • Monitor paid media landing pages, help generate ideas for testing and potential page optimizations to help increase conversion rates and drive higher quality leads
  • Help monitor the health of the Paid Search channel, flagging changes and trends in click thru rate (CTR), conversation rate (CVR), impression share (SOV) etc.
  • Assist with the day-to-day execution of the webinar channel
  • Work with Pay-per-lead (PPL) lead to monitor leads and process refunds when applicable
  • Help monitor PPL bidding across PPL partners, flagging when athena dips in page placement

Qualifications:
  • Must be extremely detail oriented
  • Should be a fast learner & hard worker
  • Should be very interested in Media/Marketing
  • Fluency with Microsoft PowerPoint, Word, and Excel
  • Excellent written and oral communication skills
  • Excited by a fast-paced, dynamic environment
  • Should be comfortable working on your own and in a team setting
  • Should have a positive attitude

athenahealth is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.

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