Dynatrace helps many of the world’s largest enterprises produce software applications that work perfectly, every time. And when trouble happens, our AI-powered software quickly identifies the root cause of the problem so our customers can quickly resolve the issue. Customers such as Kroger, DISH Networks, ASICS, Abercrombie and Fitch, and Porche all rely on Dynatrace software to help them transform their business and succeed in today’s cloud-based world.

As a Marketing Intern with the Product Marketing team, you’ll have a key role in helping the company to improve its sales and marketing methodologies relative to a new market segment that Dynatrace is entering.

The goal of this project is to help Dynatrace improve its sales and marketing methodologies relative to a new market segment that Dynatrace is entering.

We want to learn:

· What triggers a customer to explore (and potentially purchase) a new product

· Who is involved in the purchase process?

· How customers evaluate this type of product

· What results (“success factors”) customers expect to achieve from this type of product

· The decision criteria customers use to select a product.

The intern would utilize the research methodologies described in the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adelle Revella.

This project will involve interviewing customers via the phone and/or Zoom. Once all interviews are completed, the intern will document the findings as described in the above-mentioned book.

An optional extension of this project (time permitting) is to evaluate Dynatrace’s existing sales and marketing approach in light of the research findings and make recommendations for improvements.

Qualifications

· Currently enrolled in a top university in Economics, Finance, Business, Communications or Marketing

· Strong communication skills

· Highly organized

· Highly motivated with an entrepreneurial spirit