Are you interested in designing a GTM plan for the HubSpot Research ‘product’? Or digging deeper into research and building out some data chops? With HubSpot Research, a rotational marketer has a unique opportunity to help design a role that’s tailored to their interests and the skills they want to further develop. Whether it is taking the helm of marketing HubSpot Research by increasing SEO traffic, backlinks, referrals, and subscribers; to designing and implementing your own research project; to creating peripheral content assets to our standalone reports, you can help make a huge impact in getting HubSpot Research found and cited. 

Skills:

• Organized and able to juggle multiple tasks
• Interest in working with data, with no fear of excel
• Ability to tell a story using data points
• Interested in communicating complex concepts in a consumer friendly way
• Design skills a plus (Illustrator, photoshop, indesign)
• Ability to work in a fast paced environment without a deeply set structure
• Interested in exploring strategic marketing themes

General Responsibilities Can Include:

• Create social media assets by repurposing research into channel appropriate content
• Develop a baseline tracking program to monitor Research’s success
• Write blog posts, create slideshares, and create other assets in support of upcoming research campaigns
• Work with the web team to redesign the research site in a SEO friendly way
• Manage a research project and write a report summarizing the data results
• Assist in establishing research as an internal insights platform by communicating with others in the marketing, product, sales, and service teams.

Some Potential Projects:

• Rethink how the research website should be set up to best solve for SEO
• Outreach to influencers to seed data and have them write about our content
• A net new research study - topic TBD 
• Connect with stakeholders across HubSpot to track research redundancies and establish a platform program where projects, insights, and results are properly shared across business silos.

Must be available July - December, Please note you must still be enrolled in a college program during this time