Are you interested in entering the world of digital marketing? We are seeking a Digital & Social Marketing Intern to join the Integrated Marketing (IMC) team at ASICS Digital. The IMC team is responsible for developing strategy, managing creation, and leading distribution of digital marketing campaigns globally. You will work with ASICS Digital teams to bring these campaigns to life, drive organization, and optimize communication processes. The Digital & Social Marketing Intern will work closely with other functional areas including creative, analytics, product and eCommerce.

A LITTLE ABOUT US

ASICS Digital is a division of ASICS based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of fitness solutions such as ASICS Runkeeper and ASICS Studio, global Ecommerce platforms, and other digital services that inspire people to move, get fit and stay healthy.

A LITTLE ABOUT OUR TEAM

Our team strongly values curiosity, kindness, and honesty. We enjoy challenging ourselves with new problems and emerging technologies, we care about making products that help both our customers and other ASICS employees, and we trust each other to be honest about challenges so that we can overcome them as a team. On a typical day, you can find us working at our desks, solving problems in a conference room, joking around in the kitchen area, or going for impromptu coffee walks outside.

WHAT YOU GET TO DO & LEARN:

• Work closely with experienced Marketing Managers in day-to-day execution of digital marketing and social media campaign and strategy 
• Partner with cross-functional experts in consumer and business insights for the collection of consumer insights and data inputs utilized for creation of internal creative briefs
• Assist on the development of post campaign analysis framework. Identify key success metrics for creative and commercial outcomes of campaigns to help inform future strategy 
• Serve as cross-functional coordinator for Integrated marketing team through detailed project management and reporting
• Establish and improve processes for tracking regional requests, inputs, and feedback to apply to potential optimizations
• Drive team communication efficiency and organization-- manage call agendas, and own follow up commitments ensuring seamless communication and follow through
• Assist in management of editorial calendars for ASICS global social media Instagram and YouTube channels, collaborating with sports marketing, PR/comms, fitness apps, and ecomm partners
• Inform social strategy and guide content ideation through research on audience insights, running/sportstyle landscape trends, channel performance, and competitive insights
• Oversee the compilation and delivery of global marketing toolkits with marketing managers to drive alignment and excitement with regional partners
• Exposure to leadership and opportunity to share your own work Inclusion in global activity related to your project(s) with opportunity to lead team meetings

WHAT YOU BRING TO THE TABLE:

• Currently a third or fourth year University student looking to enter the digital marketing field
• Strong communication skills and excellent attention to detail
• Team player and collaboratorUnderstanding of digital channels and best practicesInterest in global marketing and social media strategy
• Comfortable with data analysis, experience in Google Analytics a plus 
• Experience with social enterprise tools (such as Sprinklr, Hootsuite, etc) and familiarity with social media metrics (on Facebook, Twitter, Instagram, or YouTube) a plus

 ASICS Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.