At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.
Growth Marketing Manager – Brand
We are seeking a dynamic and innovative Growth Marketing Manager for Brand with a strong emphasis on campaign creation to join our team. You will lead the development and execution of engaging marketing campaigns that elevate our brand, drive customer acquisition, and foster brand loyalty. You will collaborate closely with cross-functional teams to ensure campaign alignment with business goals while maintaining brand consistency and identity.
- Strategic Campaign Development: Lead the conceptualization, planning, and execution of integrated marketing campaigns that effectively communicate brand messages and events to our target audiences.
- Customer Success Stories: Drive the creation of compelling customer stories and testimonials that showcase the value and impact of SmartBear products which includes collaborating across the company to identify and highlight key success stories.
- Cross-Channel Integration: Collaborate with digital marketing, brand marketing and other teams to ensure seamless integration of campaign initiatives across multiple channels and touchpoints.
- Campaign Measurement and Optimization: Establish KPIs and performance metrics for campaigns, monitor and analyze results, and iterate on strategies to optimize ROI
We are looking for you if you have:
- 3+ years of B2B marketing experience with demonstrated excellence in campaign management and digital marketing
- Experience driving proven results in demand creation, lead nurturing, and brand building.
- Excellent communication skills and track record of aligning with sales leadership
- Ability to think and execute both strategically and creatively
- High attention to detail and focus on quality output necessary
- Proficient with a full suite of tools to help you in your role, including Microsoft Sharepoint, Microsoft Office 365, Slack, Salesforce, SmartSheets, Tableau, Marketo, Miro, Sprout Social, and more.
- This role is hybrid, based out of Somerville MA. The candidate should be local and within commutable distance to our Headquarters
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
Important Notice: Beware of Job Scams
Please be aware of potential scams involving fake job listings. Legitimate communications from SmartBear will always come from an official company email domain (e.g., @smartbear.com). Be cautious if:
- You are asked for personal or financial information early in the hiring process.
- There is pressure to move forward quickly or to make payments for any part of the application process.
- The listing or communication appears on unofficial channels or from unverified sources.
If you have any doubts or concerns about a job listing or communication, please reach out to us directly at [email protected].
Disclaimer: Authorized Job Posting
This job listing has been reviewed and approved by SmartBear's Talent Acquisition team. We encourage applicants to verify the legitimacy of any job listing that claims to represent our company by visiting our official website (www.smartbear.com) or contacting us directly at [email protected].
What We Do
There is no field or industry today that is moving as fast as technology. It’s changed how we live, work, and connect with others – it’s also changed the pressure on software teams. SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last.
Award-winning and industry favorite tools including SwaggerHub, TestComplete, Bugsnag, ReadyAPI, Zephyr, and Pactflow, among others. Trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.
With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
Why Work With Us
We want our customers’ software to have a rock-solid foundation. For employees, it’s similar: We pride ourselves on supporting and training new members well enough that they can fly on their own much faster than average. We promote within, have a very open corporate culture, and if you work in the US, we even pay deductibles on health insurance!
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SmartBear Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.