Growth Marketing Associate

| Boston, MA, USA | Hybrid
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Growth Marketing Associate – Acrisure Awareness and Growth Marketing Team
Boston, MA

Why Choose Acrisure Innovation?
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry.  Our mission is to help the  world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a 
science.

At the core of our operating model is our technology: we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and 
out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity,
a best-in-class Team must support us. 

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested 
in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.

The Role:
As a Growth Marketing Associate, you will be responsible for developing and executing paid media campaigns to drive lead generation, brand awareness, and revenue growth. This role requires a unique blend of analytical capabilities, creative thinking, and a solid understanding of paid search or paid social channels. You will play a pivotal role in driving our company's growth and success through effective paid media campaigns.

Responsibilities:

  • Implement comprehensive paid media strategies across various channels, including but not limited to paid search, paid social, display, 
    video, and programmatic advertising.
  • Manage the day-to-day campaign operations, including setting up campaigns, optimizing bids, writing ad copy, selecting landing pages and more.
  • Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve 
    performance targets.
  • Conduct competitive analysis to identify gaps and opportunities, and develop strategies to differentiate our brand and maximize campaign 
    effectiveness.
  • Track, analyze, and report on key performance indicators (KPIs) and provide regular performance updates and recommendations.
  • Aggregate and distill data from multiple sources to draw actionable conclusions that can be measured and reported.
  • Conduct keyword research to identify relevant search terms and optimize ad copy to maximize reach and engagement.
  • Partner with creative resources to develop ad messaging and assets by utilizing data to inform the initial strategy and ongoing optimizations.

Skills and Qualifications:

  • Bachelor's degree.
  • 2+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
  • Proven experience (2+ years) in managing paid search or paid social campaigns with combined budgets exceeding $1 million annually at an
    agency or direct-to-consumer brand.
  • Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
  • Creative mindset with the ability to develop compelling ad copy that aligns with each product offering.
  • Proficient in leveraging analytics tools (e.g., Google Analytics, Google Ads, Microsoft Ads, Meta Ads, Tableau, etc.) to track and measure 
    campaign performance.
  • Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
  • Experience with A/B & multivariate testing, conversion rate optimization, and landing page optimization to improve campaign performance.
  • Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
  • Excellent communication skills and the ability to collaborate with cross-functional teams
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
  • Though not a requirement, previous experience in highly regulated industries is a nice-to-have.

We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance productsand financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service
agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes
submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • KubernetesFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • PyTorchFrameworks
    • FlaskFrameworks
    • scikit learnFrameworks
    • PandasFrameworks
    • KubernetesFrameworks
    • MavenFrameworks
    • JenkinsFrameworks
    • ApacheBeamFrameworks
    • KubeflowFrameworks
    • DataflowFrameworks
    • MySQLDatabases
    • SnowflakeDatabases
    • BigTableDatabases
    • BigQueryDatabases
    • Google CloudServices
    • Microsoft AzureServices
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • MetabaseAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • GoogleAdsLead Gen

Location

We are located in the beautiful John Hancock building in Back Bay, close to public transport and walkable to a lot of great restaurants.

An Insider's view of Acrisure Innovation

What are some social events your company does?

We have weekly lunches at the office, which is a great way to bring the team together, as well as doing a Thursday trivia happy hour that is a mix of remote and in office participants. We’ve recently started holding quarterly onsites that have included a scavenger hunt around the city, a bbq and brewery tour, and having fun happy hours downtown.

Tiffany

Employee Engagement Manager

How do you collaborate with other teams in the company?

Every team here builds on the same platform and works on facets of the same product, so there is constant communication between teams. A few great examples of this are frequent design reviews, where engineers across teams talk through new services, and biweekly demos, where teams get to show off what they have been working on lately.

Claire

Software Engineer

How has your career grown since starting at the company?

Acrisure Innovation has allowed me to grow tremendously. I've had a lot of opportunities to develop skills in different areas, as I've worked with the Analytics and AI teams at Acrisure Innovation as well as the Digital Transformation and Marketing teams, I've been able to apply my data science skills to drive solutions across several areas.

Mark Schneider

Senior Data Scientist

How do you empower your team to be more creative?

As a leader, the job is to provide as much clarity as possible in what successful outcomes look like and create the space for your team to iterate their way to the destination. It's important to focus your energy on creating the conditions for creative solutions to emerge from the very people who are closest to the innovation process.

Orion

Chief Product Officer

What makes someone successful on your team?

To be a successful engineer on the team, one needs to be obsessed with delivering both quality and business impact in a collaborative environment. We look for individuals that are humble and eager to learn irrespective of experience.

Aditya

Sr. Director, Engineering

What are Acrisure Innovation Perks + Benefits

Culture
Volunteer in local community
Acrisure participates in local volunteer activities such as Coats for Kids Austin.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Diversity
Highly diverse management team
Hiring practices that promote diversity
We were a start-up sponsor at the Grace Hopper Celebration in 2020 and plan on continuing our support in future years.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Acrisure's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually.
Disability insurance
Acrisure's disability insurance benefit is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Calm App for all employees
Financial & Retirement
401(K)
Acrisure's 401(k) retirement plan offers a broad selection of stocks, bonds, and international index funds to choose from.
401(K) matching
Acrisure's 401(k) retirement plan matches 100% of an employee's contributions up to 3% of their annual salary, with immediate vesting for matched contributions.
Performance bonus
Acrisure offers a competitive bonus plan to recognize employees for their hard work.
Child Care & Parental Leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available

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