MassMutual
We help people secure their future and protect the ones they love.
Boston, MA
Hybrid

Head of MassMutual Financial Advisors (MMFA) Distribution Marketing

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If this sounds like a fit, we’re looking to hire a Head of MMFA Distribution Marketing to join our Marketing and Brand team.

Why we need you.

We’re growing and our clients deserve the best. As Head of the MMFA Distribution Marketing you’ll have an opportunity to develop the marketing strategy and vision to drive MMFA to be a best-in-class distributor of MassMutual and third party products. 

In this role, as well as all roles within MassMutual, you will demonstrate accountability, agility, a dedication to be inclusive, a strong business acumen, and will show courage, even in the most difficult situations. We also highly value strong communication skills, a passion for learning, leadership traits, resilience and self-awareness.

Who we are.

The Marketing & Brand organization is an enterprise marketing function that strives to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for customers, products and partners. The Marketing & Brand team centralizes Channel Business Strategy with creative execution and measurement. This team is responsible for driving business growth and building and communicating our core brand values and goals.

Position Summary: 

MassMutual is looking for a highly skilled and adaptable professional to lead the Marketing Strategy for our MassMutual Financial Advisors (MMFA) Distribution network. This role will work with an Independent field model which consists of financial experts across protection, wealth, and wealth-focused independent advisors. They will need to understand the distinct marketing needs for distributing holistic financial advice through protection and wealth solutions, including wealth, banking, and lending offerings.  

This person understands the network of tools, digital technology, and resources needed to help independent advisors build their business and help their clients succeed with financial wealth planning and protection products. They also know how to position the brand in an advisor choice distribution model and realize what is necessary for customers to value the MMFA advisor their single source for all of their wealth management accounts and planning.

Keys to success in the MMFA marketing strategy role include building and maintaining strong business relationships and partnerships, understanding product diversity and competitiveness, and an ability to align resources and cross collaborate to design and drive the independent distribution marketing strategy forward to execute on sales and growth goals.

What success looks like.

This role is responsible for building a strong connection with marketing across sales, service, technology, and product teams, to drive growth and cross sell opportunities. It requires developing and overseeing the marketing strategy for MMFA and identifying innovative ways to reach diverse target audiences. We’ll look for candidates who demonstrate a strong track record of managing teams, strategic integrated marketing campaign development, and an ability to collaborate across a transformative organization and COE model. This person should be able to operate with minimal hierarchy and a wide degree of responsibility with little oversight.

What your days and weeks will include.

  • Lead a team of channel marketing strategists focused on supporting manufacturing and distribution needs to drive growth
  • Operate across a transformative organization with an ability to partner with a centralized Marketing COE on the execution of campaigns and strategic marketing programs
  • Design marketing support around the unique needs of an independent advisor distribution network and what is critical to support their business growth around recruiting, leads, client retention, and how to establish, manage and grow their business
  • Provide marketing strategy and tools for a distinct distribution business growing on a new digital technology platform and drive the best in class marketing support for an enhanced digital experience to advisors and their clients
  • Develop marketing strategies that reach target audiences based on business priorities, data-driven insights, and measureable generation of results
  • Align with enterprise customer segmentation and experience efforts and approaches, and develop strategic marketing support and customized journeys specifically in the Affluent, High Net Worth, and rising affluent client markets
  • Lead the design and strategic input for briefs (single source of truth) and marketing capabilities for all manufacturing and distribution support needs for MMFA network
  • Engage with product marketing team to support product growth targets and go-to-market and sales strategies (promotion efforts) unique to the MMFA distribution and sales goals
  • Work closely with brand management team to maintain brand consistency and support in a optional brand architecture model where advisors have brand choice depending on their business needs
  • Manage relationships with Public Relations and Internal Communications teams
  • Oversee budget and prioritization planning to evaluate spend

The skills that make you a great fit.

  • 15+ years of Marketing experience; 8+ years of experience in a management position overseeing a team 
  • Experience and track record of succes in driving marketing for an independent distribution network supporting manufacturing and distribution growth targets
  • Strong understanding of the digital technology platforms that help advisors drive growth and how marketing can support and connect in an innovative, changing digital environment
  • Proven ability to think strategically while balancing execution-oriented, proactive, creative and innovative thinking
  • Experience building robust data and marketing technology capabilities that enhance marketing efficiency and effectiveness
  • Ability to work well cross functionally to build alignment and reach objectives
  • Demonstrated success driving revenue and maximizing company profits
  • Strong interpersonal capabilities including abilities to develop strong trust-based relationships, manage effectively and build and motivate high-performing teams
  • Exceptional leadership skills with the ability to influence teams and key decision makers and lead an organization through change
  • Polished communication skills. Humility. Ability to confidently lead presentations to non-marketing C-Level teams
  • Bachelor's degree required
  • Series 7
  • Experience working in a complex business environment, ideally in the financial services industry
  • Must be eligible to work in the US without sponsorship

#LI-DNI

 

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What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in local community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity. https://www.massmutual.com/about-us/corporate-responsibility/foundation
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employees can either attend the in-person all-hands meeting, watch live via Zoom, or watch the recording. All employees are invited to submit questions.
Employee awards
Flexible work schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Remote work program
In addition to two remote days per week, MassMutual offers employees four full remote weeks of their choice per year.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental insurance
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision insurance
Health insurance
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Our general medical travel benefit covers abortion-related travel.
Financial & Retirement
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) matching
Performance bonus
Charitable contribution matching
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous parental leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Family medical leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Company sponsored family events
MassMutual offers many opportunities for family events, from group volunteer experiences and chances to attend Red Sox games to business resource group-sponsored outings like annual pride parades.
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid volunteer time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid holidays
Paid sick days
Occasional illness: up to 5 days per calendar year.
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
320 hours of caregiver leave to take of loved ones when it matters most.
Office Perks
Commuter benefits
Free daily meals
Free snacks and drinks
Some meals provided
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
MassMutual's wellness wallet is a stipend available to all employees, and can be used for myriad wellness-related purchases, including home-office purchases.
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

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