Job Description

The E-mail Marketing Associate plays a mission-critical role in Customer Retention, managing the production and execution of mailings which drive a significant portion of our business. This role will sit in Direct Marketing on the Notifications team, and will be responsible for managing the end-to-end production process for several of our brands.

Responsibilities:

• Manage end-to-end production process for email campaigns
• Manage and prioritize the pipeline of email campaigns
• Solicit requirements, specs, assets from business analysts for email campaigns
• Manage internal deadlines for each campaign and communicate with creative execution team, and business unit stakeholders to ensure completion
• Work with creative team and business stakeholders to ensure concepts copy align with objectives
• Hold cross-functional partners accountable for timely completion of deliverables
• QA all emails, ensuring content is accurate and links work
• Optimize results for email campaigns by testing subject lines, creative, copy etc.
• Provide and implement recommendations for continual improvement of email campaign process
• Collaborate with engineering and product teams to trouble-shoot issues and recommend product improvements

Qualifications:

• Outstanding project and people management skills
• Strong problem-solving skills
• Ability to work under pressure, meet deadlines and handle multiple projects simultaneously
• High energy, self-driven, self-aware, accountable, and excellent at follow-up communication
• Interest in email marketing, the email creative process, and working with creative people

About Wayfair:

Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of sites includes:

• Wayfair, an online destination for all things home
• Joss & Main, where beautiful furniture and finds meet irresistible savings
• AllModern, your home for affordable modern design
• DwellStudio, a design house with a decidedly modern vibe
• Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair generated $3.4 billion in net revenue for full year 2016. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 5,600 people.