Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with capacity to write insurance on residents in over 150 countries. For 20 years, we have delivered value through innovation and provided superior service to our customers by partnering with our third-party distributors. Identified as one of the key pillars for Manulife’s Asia segment, Global HNW has been given a mandate to expand into new markets and rapidly grow sales.
This position is for a senior marketing professional, responsible for bringing our well-known life insurance brand to life using compelling and effective messaging, deployed consistently and appropriately through our various marketing channels to amplify our marketing reach and optimize sales objectives. This person will work cross-functionally with global teams, especially the Asia RO, to ensure a strong brand voice on internal and external communications for Manulife Bermuda, Hong Kong, and Singapore, in alignment with greater business objectives.
The Global HNW Marketing Team owns the strategy and execution for product launches, distributor (BtoB) communications, sales enablement, inforce communications, marketing collateral, as well as owns the Global HNW distributor website and private LinkedIn channel. The Global HNW Marketing team is part of a larger marketing organization including brand, human centered design, analytics, integrated production and a third-party creative agency, Oliver. The teams work closely together to tell the Global HNW narrative, create connected distributor experiences, and demonstrate the business value of marketing.
Editorial & copywriting responsibilities:
Researching, writing, and editing: (100%)
Maintain a deep understanding of the life insurance industry and its key drivers
Leverage research and data to develop or bolster written work
Write compelling copy across a wide variety of assignments, both short-form and long-form
Work across the Global HNW businesses to develop clear, creative messaging that aligns with greater strategic goals
Establish and regulate a consistent writing style with firm editorial guidelines, developing the Global HNW Style Guide
Edit highly technical life insurance marketing copy, product guides, communications, etc.
Recognize and uphold Global HNW’s brand voice in all written communications
Leverage technology, including AI, and software platforms to collaborate, write, and publish work
Work closely with business leadership to capture their voices, POVs and ideas, and ensure our work is reflective of their visions
Collaborate with legal, compliance, design, production, and analytics to complete assignments
Develop strong working relationships with product and distribution teams and additional internal business partners supporting those areas of work, including PR, thought leadership, and internal communications
Maintain a level of professionalism consistent with one of the world’s most-respected life insurance brands
Decision authorities:
• Strongly influencing the direction and execution of external-facing communications
Strategic Consultation:
Develop relationships with internal (distribution, product, investment professionals, other Global HNW segments) and external (distribution, financial, healthcare, etc.) partners and service providers to deliver effective integrated marketing communications to meet the needs of all stakeholders
Help advise the best marketing strategy for optimal results, efficiency, and cost
Familiar with all creative/marketing projects to leverage and scale where applicable
Utilizes marketing trends and training to provide best service
Maintain a level of professionalism consistent with one of the world’s most respected life insurance brands
Team collaboration:
Share best practices and recent work
Staying current with competitors and trends within the global life insurance industry
Stay up to date with marketing trends
Qualifications:
Minimum of a BS/BA in marketing, communications, or related field plus 5-10 years business-related experience
Proven track record in successfully implementing communications and marketing strategies, delivering to deadline and meeting budget requirements
Demonstrated ability to successfully manage outside agencies
Strong knowledgeable of the life insurance and financial services insurance industry
Ability to work independently, often facing conflicting and overlapping demands
Excellent time and project management skills
Solid written and verbal communication skills
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Referenced Salary Location
Boston, MassachusettsWorking Arrangement
Salary range is expected to be between
$90,225.00 USD - $162,405.00 USDIf you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency
Company: John Hancock Life Insurance Company (U.S.A.)Top Skills
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