Director Partner Channel Marketing

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Job Title: ​Director Partner Channel MarketingDepartment & Organization: ​MarketingLevel: ​ProfessionalLocation:​ Boston, MA

Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

Summary:

The Director of Partner Marketing will join a modern B2B marketing team at the center of Acquia's Marketing Team. This individual will be accountable for partner sales and marketing alignment, drive all demand generation activities as well as co-marketing activities for Acquia’s partners. Sales and delivery enablement for Acquia’s partners will also be a primary focus for this role. The Senior Director of Partner Marketing will be measured on quarterly pipeline and ARR goals, manage budget, and measure and increase global partner marketing ROI.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate understands how to invest partner marketing programs spend to maximize results, is a skilled leader and mentor while also a highly effective hands-on executor, and is also able to lead and deliver business-critical initiatives with executive visibility.

Key Responsibilities:

  • Deliver Partner Marketing Go-to-Market strategy and compelling marketing programs, and leverage technology and best practices to achieve global partner-sourced pipeline and ARR targets and maximize partner marketing ROI
  • Define and evolve the Partner Program mission and create collateral for recruiting and strengthening existing partner relationships on the benefits of working with Acquia
  • Lead all global Partner Marketing Operations, including partnering with Field Marketing, Product Marketing, and Partner/Direct Sales groups globally; Responsible for setting global Partner Marketing targets, and measuring quarterly achievement together with Partner Sales, Direct Sales, Marketing, and Sales Operations leadership
  • Drive strategic and tactical initiatives that optimize our go to market processes with partners and generate new ARR for the company; Prepare and present analyses and recommendations to an executive audience on an ongoing basis
  • Develop strategic partner relationships for Acquia and create joint business plans and marketing programs to create joint top of the funnel demand
  • Own and manage global Partner Marketing budget and business plans
  • Collaborate with internal teams on partner sales and delivery enablement and continue to build out enablement program so that partners successfully sell, position, and deliver Acquia products
  • Own campaign management process, SLAs, and partnership with other marketing groups to deliver high quality campaigns on time
  • Collaborate with Digital Marketing team to build partner demand generation functions and targeted recruitment content into the website, increasing conversion from visitors to MQLs
  • Leadership of and accountable for Partner Marketing Programs, including team recruitment and hiring, development, priorities and escalation; Proactively identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities; Actively mentor team managers and develop leadership skills
  • Collaborate and influence cross-functionally to help team translate company strategy into tactical work plans, and align to the strategic vision and mission of Acquia and the Acquia Partner Program; Support team in developing integrated mix of marketing tactics, including Webinars, Email, Online Advertising, Field Marketing and Corporate Events, Enablement Programs, etc.

Qualifications:

  • 5+ years experience owning partner marketing and scaling growth at a high growth B2B SaaS / software company; 3 years management experience required
  • Strong leader with proven ability to recruit, motivate, mentor and lead a team towards goals
  • Proven ability implementing company strategy within your function; Proactive and focused attention on strategic initiatives that increase ARR
  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities; comfortable working as both part of a high-performing, diverse team and as an independent performer
  • Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams. Plus, a true partner and collaborator, with focus on performance together with Partner Sales, Direct Sales and Sales Operations
  • Ability to analyze and prepare recommendations on sales and marketing performance for an executive leadership audience. Validate data and arguments, draw solid conclusions, and use data to influence
  • Exceptional attention to detail, ability to prioritize and multitask while driving results
  • Strong written, oral, and cross-functional communication skills
  • A team player with a great sense of humor

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • DrupalLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • HadoopFrameworks
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    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • DrupalCMS
    • SlackCollaboration
    • ZoomCollaboration

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For over seven years, we have partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of 200 local children. All Acquians are welcome to participate through a virtual option, and we have a lot of fun watching the gifts pile up in our headquarters!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

We’re helping a regional department store use customer data to transform their business. Responding to challenges like those the retail sector has faced in recent years takes vision and courage. I love partnering with customers willing to blaze a new trail.

Meagen

Vice President, Professional Services

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Mary

Senior Manager, User Experience

How do your team's ideas influence the company's direction?

We don't just follow trends, we set them! We influence the direction of our company by immersing ourselves in a user-centric culture. Partnering with customers and vendors, we create open-source digital experiences that connect brands with their customers. Together, we are paving the way for the most dynamic user experience in the market.

Leslie

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of birthing parent leave and six weeks of non-birthing parent leave, and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Employee resource groups
Employee-led culture committees
Day off for your birthday
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity is the spectrum of human difference. Diversity is the spectrum of human difference. Valuing Diversity at Acquia celebrates our unique differences in background, identity, ideas & experience.
Mandated unconscious bias training
Acquia offers various trainings via our company-wide online learning program (Acquia Academy).
Diversity manifesto
Diversity employee resource groups
Acquia has both Black Employee and Pride Resource Groups.
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Our short- term disability covers 100%
Dental insurance
Vision insurance
Health insurance
We offer 2 medical plans and have an annual employer contribution into employee HSA.
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
We utilize Headspace and FOND offers other mental health programs
Transgender health care benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Acquia offers programs through WorkTango, our employee recognition platform for charitable contribution matching opportunities.
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
All parental leaves are covered at 100% for birthing parents, non-birthing parents and adoptions.
Family medical leave
Adoption Assistance
We provide a stipend for adoption assistance to Acquia employees
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Acquia has a 'take it when you need it' PTO policy.
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
https://www.acquia.com/careers/acquia-learning-programs
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services
Apprenticeship programs

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