Director, Paid Performance Marketing

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

As a Director of Paid Performance Marketing you will be responsible for building the team that scales and optimizing our performance campaigns across a host of existing paid channels, and identifying and growing new levers of acquisition for Toast. We are looking for a passionate and growth-minded marketer who is undaunted by big or ambiguous challenges and relishes the opportunity to bring structure to tests, reporting, and processes. You get excited about measuring every metric you possibly can and reporting out on insights that you've learned as a result. You love creative problem solving and finding new ways to drive growth.

About this roll* (Responsibilities)

• Own the strategy, optimization, and implementation of Toast's paid media campaigns, including SEM, Paid Social, Review Sites, and Affiliates.
• Build and manage the channel team (SEM, Paid Social, Affiliates) focused on delivering performance
• Build the strategic roadmap for new performance marketing tactics that can diversify and expand Toast's acquisition channels
• Own paid media reporting and analytics to identify areas of opportunity quickly and secure further investment
• Build roadmap to optimize and test world-class copy, creative, user journeys and audience segmentation; work cross functionally with creative and web teams to execute campaigns
• Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale
• Partner across all of Marketing and Sales to elevate the reach of product and content launches and optimize programs for conversion

Do you have the right ingredients* (Requirements)

• 10+ years in Paid Performance marketing, preferably in-house. Hands-on-keyboard experience in Google Ads, Paid Social (Facebook, TikTok, Meta), and Affiliates.
• Multiple at-bats building and scaling higher-performing performance teams. +3 years managing teams.
• Experience managing multi-million dollar budgets across multiple channels and verticals.
• Experience managing core-channels to deliver bespoke marketing solutions and drive added value for business.
• Experience with forecasting, scenario planning, and budgeting across multiple verticals and channels.
• Deep understanding of B2B sales funnel and optimization against CAC metrics.
• Strong analytical skills and ability to use data to optimize day-to-day funnel performance
• Ability to bring structure and process to initiatives and anticipate dependencies

Special Sauce* (Nice to Haves)

• Experience with Salesforce, Hex, & Sigma
• Experience working in the restaurant industry
• Google Ads Certified
• Meta Ads Certified
• Experience with Impact

*Bread puns encouraged but not required

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

#LI-HYBRID