Digital Media Specialist Contractor

| Boston, MA, USA | Hybrid
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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.


As Digital Media Specialist you will directly support the in-house media team in fulfilling media buying, analysis, optimization, reporting, and management of tactical media plans for WHOOP. You will proactively provide recommendations and ensure campaigns are meeting / exceeding goals. You’ll help shape creative and copy used in our advertising to ensure we’re speaking to our target audience, while being continuously eager to test new ads to optimize and improve campaign performance.


WHOOP runs media across all areas of the marketing funnel, so it is important to have a strong interest in brand & performance media advertising.


Contractor must reside in Boston and commute to the office three days a week (Tuesday to Thursday).

Ideal start day: September 3rd, 2024

RESPONSIBILITIES:

  • Collaborate with with a variety of key stakeholders across Performance Media, CRM, Brand & Accessories & Apparel departments to develop, implement, manage, and monitor paid campaigns across all stages of the marketing funnel
  • Work with the wider marketing team, country managers and brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences.
  • Coordinate with the creative team and copywriters to continuously build and test new ads.
  • Fully own large scale budgets with an understanding of how to best balance campaign strategy and optimization tactics to achieve target growth goals.
  • Work with the analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid tactics.
  • Work with platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings. 
  • Ad analysis and new ad creation, with regular a/b testing, brand lift testing, conversion lift testing
  • Monitor and analyze Competitor activity, providing key insights and trends

QUALIFICATIONS:

  • A degree in Marketing or similar qualification.
  • 1-3 years’ minimum experience in a fast-paced consumer company or media agency setting is desirable.
  • Knowledge of how to buy on various platforms including: Google Ads, YouTube(Meta, Pinterest, TikTok Snap, Twitter, LinkedIn is a plus)
  • Proven track record of success and delivering through the funnel of paid media strategies. You should have excellent communication skills and can communicate recommendations effectively to stakeholders at all levels.
  • Pixel creation and management with the ability to troubleshoot all issues that arise
  • Critical thinker with proactive problem-solving skills.
  • You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
  • Familiarity with Google Analytics - specifically GA4

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. 


Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.


WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • CypressFrameworks
    • DockerFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • TensorFlowFrameworks
    • DropwizardFrameworks
    • Room DBFrameworks
    • GuiceFrameworks
    • Core DataFrameworks
    • Core AnimationFrameworks
    • GameKitFrameworks
    • Grand Central DispatchFrameworks
    • KoinFrameworks
    • CassandraDatabases
    • ElasticsearchDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • SQLiteDatabases
    • S3Databases
    • KafkaDatabases
    • AWS (Amazon Web Services)Services
    • GitLabServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • DovetailDesign
    • UserTestingDesign
    • JIRAManagement
    • Monday.comManagement
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce PardotCRM
    • IterableLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

1 Kenmore Sq, Boston, MA 02215

An Insider's view of WHOOP

What projects are you most excited about?

I’m most excited about projects where I get to help plan photoshoots to highlight new WHOOP features. I love conceptualizing an idea in my head and then bringing it to life via photos, design, and words. It can take lots of time to plan the details, but often it’s those small things that make a campaign feel big and impactful.

Josh

Senior Designer

What makes someone successful on your team?

Focus and collaboration are key traits to be successful on our team. With exciting things happening across the team, prioritizing time to focus on the highest value areas and communicating effectively across functions is critical. Of course, practicing what we preach in the form of healthy sleep and recovery habits allows our team members to excel!

Saif

VP, Enterprise Strategy

What are WHOOP Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Professional Development
Lunch and learns
Promote from within
Continuing education stipend

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