Senior Brand Storyteller, Experience Design at Rapid7

| Greater Boston Area
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Rapid7 is a leading provider of security data and analytics solutions that enable organizations to implement an active, analytics-driven approach to cyber security. We combine our extensive experience in security data and analytics and deep insight into attacker behaviors and techniques to make sense of the wealth of data available to organizations about their IT environments and users. Our solutions empower organizations to prevent attacks by providing visibility into vulnerabilities and to rapidly detect compromises, respond to breaches, and correct the underlying causes of attacks. Rapid7 is trusted by more than 9000 organizations across 125 countries, including 52% of the Fortune 100. To learn more about Rapid7 or get involved in our threat research, visit www.rapid7.com

The Opportunity

As the Rapid7 Senior Brand Storyteller you bring stories to life. Choosing, adapting, shaping and delivering. Story illuminates the past, present & future, thus guiding Rapid7 employees and customers on their way and lighting up paths for change. Story also enables our employees and customers to connect across differences and create an authentic sense of alignment on their outcomes. Story unites data and feelings to help us author — and re-author — the Rapid7 story and have it over time be a shared identity with Rapid7 employees and customers.

“It’s very easy to slip into celebrating yourself and celebrating your product, but it’s a lot more rewarding to go and find stories of where those products actually have impact.”

Steve Clayton - Chief Storyteller, Microsoft

As Rapid7’s storytelling wayfinder, you’ll build creative pathways and author our story via culture crafting, story crafting and story measuring while

  • Maintaining an authentic perception of the brand that is consistent through messaging across multiple media and channels, both internal and external

  • Unifying the story of Rapid7 through creative execution that both customers and employees consume through consistent materials

Culture Crafting

  • Translates leadership visions into clear communication for employees

  • Increases and sustains employee engagement and participation

  • Informs internal leaders and teams in the key organizational narratives

Story Crafting

  • Uncovering, capturing and setting the standard for storytelling assets

    • (case studies, social marketing, leadership keynotes, event elements)

  • Focusing on the experience of how the story is delivered and how the audience emotionally connects and is inspired

  • Supporting leadership in using narrative to connect the organization’s past, present and future

  • Overseeing and designing consistent messaging across all brand channels

  • Tailoring messaging for different audiences and strategic goals

Story Measuring

  • Working with customer research for optimizing key engagement metrics such as views, clicks, shares, likes, etc. and sentiment about the story experience

  • Conducting qualitative testing with various internal and external audiences

  • Reporting on results to of story connection internally to key stakeholders

Key Requirements of the Rapid7 Storyteller Role

  • In-depth understanding of 

    • Digital and mobile marketing practices

    • Sales, pitches, presentations, persuasion

    • Modern media, including social, key content distribution channels and SEO/SEM

    • Modern metrics across owned, earned and paid: Conversion, amplification, ROI/economic value of investments, etc

    • Advertising

    • Branding

    • Traditional media, including radio, TV, print, packaging, OOH

    • Cultural differences and needs across global markets 

  • A great eye for design, coupled with the ability to communicate and inspire ideas for how a story or concept plays out visually

  • Passion for story, narrative structure and the creative arts

  • Skillful understanding of data reporting and analytics

  • Proven ability to translate business requirements across divisions, languages and cultures through great experiences

  • Courage to try things that have never been tried before with a focus on the experience of the story over content and words

  • Ability to sell things and pitch ideas that have never been tried to internal and external audiences

  • Deeply authentic approach to linking the personal and the professional

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.

David

Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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