Web Analytics Consultant
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RESPONSIBILITIES:
- Analyze website's key performance metrics and competitive trending.
- Create forecasts using operational and statistical tools and models.
- Develops and implements operational and tactical plans related to the implementation of data analysis.
- Consults and networks with management and business partners to develop leading practices and synergies of data analytics tactics, techniques, and procedures.
- Develops data analytic standards, strategies, and procedures in support of audits and projects.
- Identifies patterns in data deriving appropriate conclusions, develops strong product deliverables, including reports and dashboards with business-relevant information.
- Contributes to the design and development of continuous controls monitoring dashboards across multiple, disparate business areas.
- Understands industry-specific and relevant data analytics, business intelligence and quantitative analysis trends, techniques, and leading practices.
- Contributes to the development of analysis products, which shape internal audit risk assessments, audit plans, and scoping of complex audits.
- Works with extremely large and complex data sets. Requires technical expertise and capacity to assist in the most complex data analytics efforts.
- Provides input on matters regarding data governance, "big data", data quality, RPA, machine learning and other relevant enterprise business topics. Challenges the organization's strategic approach in these areas through continuous monitoring activities.
QUALIFICATIONS:
- Strategic thinker, with ability to roll up sleeves and manage projects and tactics
- Ability to take ownership of complex, multi-faceted, open-ended problems and drive them to completion
- Proven ability to manage multiple priorities with strong organizational skills
- Ability to articulate complex ideas in a simple and engaging way
- Strong collaborative mindset with enthusiasm to drive stakeholder engagement and accomplish business objectives across the MassMutual enterprise
- Independent self-starter who is comfortable with ambiguity and making decisions
- Effective under pressure and results oriented
TECHNICAL QUALIFICATIONS:
- Tag Management System - Tealium or Google Tag Manager
- Web Analytics Tools - Adobe Analytics, Google Analytics and/or SnowPlow
- Knowledge of HTML, Interest in SQL or learning it in the future
PREFERRED QUALIFICATIONS:
- Bachelor’s Degree
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