Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Senior Marketing Analyst, Insights & Reporting

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Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.
Job Description
Dynatrace is looking for a Senior Marketing Analyst to join our global Marketing Analytics team. This is a new role on our fast-growing marketing team reporting to the Director of Marketing Analytics & Operations. You will play a critical role in building a culture of data-driven decision making across our Marketing and SDR teams. You will also be responsible for contributing to the strategy and planning of the Marketing team by providing business-critical insights and ensure cross-functional alignment of goals and execution.
In this role you will use your technical skills, business acumen and communication skills to generate ideas that drive growth, while maintaining a high bar for thoughtful, impactful analyses. Successful candidates will have experience and understanding of Marketing, Sales measurement and analytics. This includes B2B inbound lead funnel, funnel analysis, creation of opportunities, and sales performance analysis. Additionally, the ability to work collaboratively and drive participation, engagement with marketing, sales and other internal stakeholders will be vital to this role.
Responsibilities:

  • Develop measurement frameworks and learning agendas to report on the performance of key marketing & communications initiatives holistically. Understand drivers behind results and connect the dots to uncover insights and create a complete story
  • Design, develop, implement & maintain intuitive dashboards designed for easy consumption by business stakeholders
  • Use visualization and storytelling techniques to socialize success, key learnings, conclusions, and implications if any to the marketing strategy
  • Provide supporting evidence and insights towards the strategic approach in planning
  • Working together with the marketing, SDR and other analytics teams, translate into and develop marketing and communications plans to deliver on the business objectives
  • Provide strategic insights to Executive staff and Marketing Management on a weekly and quarterly basis through executive reporting and in-person presentations when needed


Qualifications

  • Inquisitive nature and problem solver
  • Experience working with qualitative and quantitative data
  • 5+ years of experience in a sales/marketing analytics role
  • 3+ years of experience with Salesforce
  • Strong experience with Tableau or similar BI & data visualization tools
  • Deadline driven and strong attention to detail
  • Strong understanding of the Marketing/Sales processes
  • Ability to develop and deliver executive level presentations
  • Ability to think strategically but execute tactically
  • Ability to collaborate and communicate with various stakeholders at all levels


Preferred Qualifications:

  • Experience with Marketo or similar marketing automation platforms
  • Experience working with predictive analytics and attribution models
  • Experience working with Alteryx or similar ETL platforms
  • Experience working as part of a fast paced, global team
  • Advanced degree in marketing/business analytics, statistics, mathematics, or related field of study


Additional Information
All your information will be kept confidential according to EEO guidelines.
#LI-MS2
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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