Senior Manager, Marketing Analytics
Job Description:
At Workhuman, every decision big and small is driven by data. We are in rapid expansion mode and are building the analytics capabilities needed to shape and execute on our vision and plan for bringing the Workhuman movement to the world, further differentiating us in the space and supporting our overall business growth. As the Senior Manager, Marketing Analytics, you'll be expected to quickly build technical and content expertise while working across a variety of high-impact projects. This role is embedded with Marketing: you will work alongside the VP and Directors of Marketing to support the business strategy and needs across the entire department and be responsible for delivering insights that drive optimization, iteration, and growth of the Workhuman acquisition funnel. In addition to direct responsibility for marketing analytics, this role is expected to contribute to our broader analytics team and company data culture by sharing learnings, partnering with others, and building new capabilities for transformational data driven decision-making.
This is an excellent opportunity for an entrepreneurial, analytical leader and problem-solver who enjoys building and is excited by the dynamics of an early-stage environment which requires balancing high-level strategy and long-term planning with agile and creative real-time problem solving. The perfect candidate for this role will bring experience with and a love of data combined with a strong interest in brand marketing and a desire to combine those to make a significant impact on our business and core goals.
The position will report to the Director of Digital Analytics & Optimization.
Responsibilities:
-Develop and own our Marketing reporting foundation:
- Coordinate with senior Marketing leaders to identify and define key reporting metrics
- Wrangle data from multiple sources including Salesforce, Google Analytics, Heap, Oracle, and numerous marketing technology platforms
- Develop integrated executive dashboards that can be used to measure KPI progress, spend efficiency, inform roadmap prioritization, and drive business and technology decision making
- Create and evolve channel performance reporting capabilities to support Marketing team and broader organization by providing access and transparency to critical data
- Deliver data and analyses to stakeholders across the Marketing department that lead to actionable insights to support and drive both strategic and tactical decision making
-Use Google Analytics and Heap to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the online experience and partner with channel teams to improve outcome
-Participate in the design, execution, and analysis of product A/B/n and Multivariate experiments with a specific focus on deriving actionable insights from experimental activities
-Assist in prioritization and project management of cross-functional data needs and projects while proactively identifying additional areas in which analytics efforts can produce a strong value add to the business
-Contribute to our team and company data culture through peer collaboration, training, coaching and more
Requirements & Qualifications:
- BA/BS with strong academic record, preferably in Economics, Mathematics, Statistics, or other quantitative discipline
- 7+ years of experience in analytical roles, preferably in a marketing analytics, strategy and/or optimization-focused role in a SAAS environment
- Expert in clickstream tracking, channel attribution, and funnel/pathing analysis; experience with tools like Google Analytics/Adobe Analytics/Heap/Mixpanel a plus
- Proficiency querying and analyzing large datasets, including relational and non-relational datastores; Excel and SQL/PostgreSQL is a must, R/Python a plus
- Understanding of statistical methods for experimentation (A/B/n, MVT, regression modeling); experience with tools like Optimizely/Google Optimize/VWO/Adobe Target/a plus
- Demonstrated capability of designing, developing, and managing operational KPI dashboards; experience with tools like Tableau/PowerBI/Looker/Grafana a plus
- Experience stitching digital campaign data from Google/Facebook/Twitter/etc to Salesforce or similar CRM systems
- Desire to make an impact on business decisions with data; possess a balance of strong quantitative and analytical skills with an interest in business and leadership
- Appreciate the power of a data-driven environment and serve as a data evangelist to help grow and build a highly analytical culture within our Marketing team and the broader company
- Resourceful and creative problem solver – proven ability to tackle complex challenges with limited resources
- Entrepreneurial, ability to hit the ground running with limited structure and existing foundation
- Excellent communication and team-building skills; ability to package, translate, and present data to a variety of audiences and stakeholders
The Company:
Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
Did you know:
- We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe
- Workhuman® is used by 4.5 million employees across 160 countries.
- Our core values are; Respect, Determination, Innovation and Imagination
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…)
- Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.