Senior Business Intelligence Manager, Marketing at Drizly

| Greater Boston Area
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Who we are

Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1300 cities across North America to serve up the best buying experience. Drizly offers a huge selection and competitive pricing with a side of personalized content. That is what we do. Who we are is a different story.

We are more than just another tech company. There is an intellectual curiosity that occurs at Drizly. We have a desire to question, to understand, to figure it out. Bottom line, we solve it. We value not just the truth but the process to get to the truth, to deliberate, decide and then act. Most importantly, we care. We care about our customer. We care about our company. We care about our team. There will be long days and incredible challenges.

We are blazing a trail in an industry that hasn’t changed in nearly a century, and that doesn’t scare us (well, not all the time) -and even when it does, it doesn’t stop us, it energizes us.

Do you see yourself here? Read on.

Who you are

You are at the intersection of analytics and marketing, and you want to dive deeper into both worlds. You have the experience to lead Drizly’s current marketing reporting + processes, plus the strategic vision and execution ability to build Drizly’s roadmap. You know how to build, test, deploy, monitor, and evaluate a set of marketing strategies across a variety of channels, whether it be for acquisition or retention purposes. You have a technical base that mirrors that of a seasoned analyst (SQL, python+scikit, git, visualization tools, etc). Most importantly, you are a talented mentor that is excited to develop, coach, and manage a data team.

You are familiar with the massive marketing ecosystem of tools and vendors, understand the nuances of different channels, have a perspective on when to build vs. buy, and know how to think about evaluating and implementing solutions. You know about IDFAs, MMPs, DSPs, CDPs, SDKs, deeplinks, pixels, and have an opinion on both where the future of attribution is going in the “walled garden” era and how to design experiments subject to channel-level constraints. Modeling CAC vs. LTV is intuitive to you, and you have moved companies away from CPC and towards incrementality or payback period.

You love working with teams like Data Engineering and Data Science to transform raw data into highly actionable business insights, as well as partnering with Marketing and Product teams to turn those insights into action. You have a proven track record designing, implementing, and measuring solutions in the analytics space.

You thrive in a fast-paced, constantly improving, start-up environment that focuses on real-world, customer-centric problems with iterative technical solutions.

We’d be really impressed if you have experience in eCommerce environments with massive amounts of semi-structured and eventstream data, and have worked on problems involving marketplace dynamics, uplift modeling, or LTV prediction. We’d also love it if you had experience with managing a BI team and weighing complex technical decisions against a limited set of engineering resources.

What the role is

We are looking for someone to lead the future of marketing analytics at Drizly. This person will lead the roadmap for reporting, attribution, experimental design, and be responsible for building the platforms and services necessary to support a best-in-class marketing analytics org . They will partner closely with the marketing team to improve the allocation of marketing acquisition spend, accelerate the pace of iteration on marketing automation and retention efforts, and demonstrate predictive modeling to ensure growth is balanced with efficiency.

They will be responsible for leading and accelerating the careers of the current team, while also recruiting and hiring candidates that raise the standard. This role will be responsible for resource allocation within marketing analytics, and will prioritize projects and hiring needs in collaboration with senior leadership.

The Marketing Sr. BI Manager is a critical member of the Analytics organization, and will work closely with Data Engineering, Data Science, and BI. They will certainly be responsible for supporting individual DS models and solutions, but also for the larger vision of how experimental design, codebases, and standard methodologies should grow with Drizly over time.

In this role you will:

  • Lead, develop, mentor, and manage the marketing analytics team, and hire against future marketing BI and DS roles
  • Drive the experimental design, testing agenda, and best practices of marketing analytics. Prioritize highest impact channels and marketing automations for experimentation
  • Manage the upstream and downstream relationships and SLAs with frequent collaborators: Data Engineering, Marketing, Product Engineering, as well as third party vendors and software providers
  • Evaluate, delegate, and communicate on the work that the team chooses to prioritize and the results of those project

The Other Stuff:

  • Competitive salary
  • One-on-one professional coaching with an external expert
  • Health, Dental and Vision Insurance
  • Flexible vacation policy
  • 401(K) Plan with with Employer Match
  • Added perks

You do you.

Drizly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status


We ask that you please remove all identifying information from your resume before you upload it on the next page in an effort to help us remove unconscious bias from our resume review process. Drizly is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Identifying information includes your name, photos, LinkedIn URL, email address and more.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • DomoAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM


334 Boylston Street, Boston, MA 02116

An Insider's view of Drizly

What’s the vibe like in the office?

Working at Drizly is unlike anywhere I have ever worked before. We are a welcoming bunch of super intelligent people that are all working towards the same goals. We have a lively and dynamic atmosphere where we encourage people to truly be themselves. We have a ton fun, but we do what we're here to do- make Drizly the option for alcohol, period.


Account Executive

How do you collaborate with other teams in the company?

I work closely with the product and engineering teams on a daily basis to design features for the people who use our products. I often loop in other teams to get their expertise on our users and different parts of the business. Everyone is constantly striving to make improvements and I get great ideas from people on every team at Drizly.


Product Designer

How has your career grown since starting at the company?

I identified a need for deeper knowledge of alcohol when I joined Drizly’s Customer Experience team 2 years ago. With the support & encouragement of my team, I became our first Certified Cicerone® taking a new role in Category Management. Now I'm leveraging my unique experience to help build the best-in-class catalog for alcohol one beer at a time.


Merchandising Associate

How do you make yourself accessible to the rest of the team?

As I work on complex policies and laws in the alcohol space, I try to speak very plainly when explaining the history and concepts that matter to Drizly so people don’t feel intimidated. I also try to participate in as many company events and Slack discussions that I can to build relationships which should translate to being more accessible overall.


Vice President, Legal, Regulatory & Industry Affairs

How has your career grown since starting at the company?

I have helped out on the frontend, been on our infrastructure team, and worked extensively with our Rails API. In all of these roles I got to learn while doing high impact work. More recently, I was given the opportunity to be a technical lead. Drizly has made me a solid generalist that can help drive a startup’s tech forward.


Senior Software Engineer

What are Drizly Perks + Benefits

Drizly Benefits Overview

At Drizly we believe people are our greatest asset and we’re building an environment where our team can authentically do their best work. As the business grows, we recognize the value of investing in our people through benefits that support their day to day at Drizly to greater perks that foster their life outside of work.

Volunteer in local community
Drizly is involved with a variety of local organizations including, but not limited to, Cradles to Crayons and Pine Street Inn.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Drizly matches 50% of employee contributions up to 6% of annual salary.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Happy Hours
Happy hours are hosted once per week.
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Drizly hosts lunch and learn meetings once per month.
Cross functional training encouraged
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