Senior Business Data Analyst, Digital Marketing at DraftKings

| Greater Boston Area
Sorry, this job was removed at 11:02 a.m. (EST) on Friday, May 29, 2020
Find out who's hiring in Boston.
See all Data + Analytics jobs in Boston
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more alive with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.
Love data? We do too.
We’re looking for a Senior Business Data Analyst to help us scale quickly through data-driven action. When you join our Digital Marketing Analytics team, you will be at the center of our efforts to grow our user base through all our digital channels. You will partner with stakeholders across the organization, from engineering and data science to creative operations and marketing, to help us efficiently reach new customers and grow our base of DraftKings users. Sound good to you? Join us!

What you’ll do as a Senior Business Data Analyst:

  • Identify opportunity areas for new digital marketing campaigns and improved marketing efficiencies through campaign and customer value analysis.
  • Support marketing strategy through analysis and testing of digital campaigns and marketing creatives.
  • Build reports, dashboards, and alerts to monitor performance of the Digital Marketing team’s key success metrics.
  • Develop models and automated processes to optimize marketing bidding strategies.
  • Partner with engineering and marketing teams to identify and utilize the data needed to maximize digital marketing performance.

What skills you will use:

  • 3+ years of experience in analytical roles, preferably in a marketing functional area.
  • Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline. 
  • Expertise in SQL, Excel, R, Python or statistical programming languages.
  • Experience with data visualization tools (Tableau, Looker, etc.) and the ability to tell a story with data.
  • Experience with statistics and reporting automation.
  • Comfortable in a fast-paced, results-driven environment.
  • Ability to work cross-functionally and autonomously, with good communication skills and a strong desire to produce high-quality work.

Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.
Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.
 
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.
You may be required to become licensed through applicable regulatory agencies.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement

Location

Located in the heart of Back Bay, our office is commute friendly with endless possibilities for coffee and lunch.

An Insider's view of DraftKings

How would you describe the company’s work-life balance?

A couple of weeks into my first month I had some family matters that I needed to help with -- my team didn’t even blink an eye and supported me throughout the entire time. DraftKings truly does care about its employees and it’s evident by the work environment & community it has built.

Hoa

Product Owner

What kinds of technical challenges do you and your team face?

I've been working closely with my teams to explore opportunities to align several methods we use to give back to our users - from promotional offers to missions - and discover opportunities for optimization in that space. While I don't have a technical background, my teams have involved me in technical discussions since my first day at DraftKings.

Kate

Senior Product Manager

What makes someone successful on your team?

The collaborative culture. I have heard how competitive it gets in companies that are in a hypergrowth phase, but I was pleasantly surprised at how helpful everyone was when I started working here.

Parth

Product Experience Associate

How do you make yourself accessible to the rest of the team?

First, it’s critical to get to know employees personally to build a relationship. Then I like to roll up my sleeves and partner with teammates to accomplish initiatives. I like to encourage discussion, debate, transparency, and communication.

Graham

Chief People Officer

What projects are you most excited about?

I got to work on the first online sportsbook in New Jersey and the teams here being able to architecture elegant systems and pull that feat successfully is a testament to the fact that you are surrounding yourself with really smart people. This often rubs off on you and makes you motivated.

Manasa

Software Engineer

What are DraftKings Perks + Benefits

DraftKings Benefits Overview

DraftKings offers a comprehensive suite of benefits to promote health and financial security for you and your family. Medical, Dental, and Vision are provided to cover your essential total rewards needs. We understand that long-term planning is key, so we offer 401(k) with a competitive employer match. Discretionary offerings include supplemental Life Insurance, HSA, FSA, and a Commuter Benefits plan. DraftKings also offers a discount program to assist with programs/services that are important to you.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
DraftKings employees can contribute up to $2,700 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10,000 monthly maximum payout.
Dental Benefits
Regular dental exams can help you, and your dentist detects problems in the early stages when treatment is simpler and costs are lower.
Vision Benefits
Our vision plan covers routine eye exams and also pays for all or a portion of the cost of glasses or contact lenses if you need them.
Health Insurance Benefits
Health Insurance benefit is covered by BCBS.
Life Insurance
DraftKings provides Basic Life and AD&D Insurance to all eligible employees at no cost to them.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
DraftKings offers up to 14 weeks of paid maternity leave and up to six weeks of paid paternity leave.
Flexible Work Schedule
DraftKings provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value work life blend and you shouldn't worry about how much time off you have.
Paid Holidays
DraftKings offers employees paid time off to observe all major holidays.
Perks & Discounts
Beer on Tap
DraftKings offers refrigerators filled with craft beer and wine.
Casual Dress
It's not about what you wear, but what you can bring to the team.
Commuter Benefits
DraftKings offers pre-tax commuter benefits to help you save money on qualifying transit or parking expenses.
Company Outings
DraftKings hosts company outings Annually.
Free Daily Meals
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
Lunch and learns
DraftKings hosts lunch and learns meetings once per month.
Promote from within
Continuing Education stipend
Online course subscriptions available
More Jobs at DraftKings28 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Content
Data + Analytics
new
Boston
Developer
new
Boston
Operations
new
Boston
Operations
new
Boston
Marketing
new
Boston
Product
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Developer
new
Remote
Finance
new
Boston
Marketing
new
Boston
Finance
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Marketing
new
Boston