Analytics Manager, Gaming
We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.
Love data? We do too.
DraftKings, the world’s leading Daily Fantasy Sports provider, is developing new gaming verticals to diversify our portfolio. As the Manager, Gaming Analytics, you will play a key role in analyzing player behavior, marketing and games to optimize the strategy and offer our customers the best in class gaming experience. You will contribute to building tools, monitoring and reporting to help understand performance and to deliver customers the leading gaming experience in the US.
As an Analytics Manager on Gaming team, you will be an internal consultant and focus on transforming data into actionable business insights to fuel the growth of DraftKings new product. Data is at the heart of every decision made within DraftKings, and this Analytics Manager will work to solve problems across a wide variety of topics.
Responsibilities
- Oversee all areas of gaming vertical analytics, always aligning on priorities with key stakeholders
- Analyze and optimize gaming acquisition spend and marketing strategies to drive growth
- Oversee the development and maintenance of new models, including segmentation/lifecycle models
- Analyze customer journeys to understand key LTV drivers and behaviors that unlock higher LTV
- Measure and report on bonus offers and promotions, including free bets, deposit bonuses to understand KPI impact
- Analyze and understand customer behavior throughout our gaming product; measure how new features or site changes are driving changes in customer behavior
- Work closely with the Games Manager to identify ways to improve customer game-play through on-site changes and content
- Be the analytical partner for acquisition and CRM stakeholders, promoting data driven decision making
- Drive campaign analysis, ROI, and A/B testing; build and execute test plans and drive the learning agenda for your area
- Develop and systematize standard reporting for key business results (player activity, segment performance, key player performance reporting)
Qualifications
- BS in Engineering, Mathematics, Business, or a related field
- 5+ years of analytics experience, ideally in an online gaming or Ecommerce company
- Experience with SQL, SAS, Matlab, R, or other programming language is a plus
- Knowledge of statistics and hypothesis testing required, with model building experience a plus
- Demonstrated history of autonomously developing new insights from data
- Strong communication and organizational skills
- Comfortable in fast paced, results driven environment
Preferred Skills
- Knowledge of the online gaming industry
- Highly proficient with data analytics, and experience in data manipulation using a variety of tools
- Strong communication and business consulting skills
- Extremely strong ability to problem solve, especially in areas where you have no experience
- Proven history of taking initiative, and having a self-driven approach to determining areas of focus
- Natural curiosity, and a demonstrated ability to turn observed data into a story about what behavior is driving that data
- Ability to take complicated problems and build simple frameworks
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.
Apply now
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.