TripAdvisor, the world’s largest travel community, enables travelers to unleash the full potential of every trip. With over 570 million reviews and opinions covering the world’s largest selection of travel listings worldwide --- covering 7.3 million accommodations, airlines, attractions, and restaurants ---TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 455 million average monthly unique visitors, all looking to get the most out of every trip.

TripAdvisor’s growing Research team seeks an experienced Brand/Market Researcher to work directly on projects that impact the company’s key marketing and product initiatives.

The Research team partners with both brand marketing and product teams across the company to deliver impactful research insights. Research projects range from exploratory to evaluative, from surveys to usability testing.

For this position, we are looking for a Brand / Market Researcher with 8+ years of applied qualitative and quantitative research experience. Responsibilities include: Designing and executing on brand marketing research - including: concept testing and measuring brand impact of product designs, partnering with external research vendors on foundational research projects, and running a brand health tracking survey.

The right candidate will be: experienced with designing surveys and basic survey analysis, experiences with qualitative methods such as interviewing, passionate about research and travel, comfortable in a fast moving organization, and excited to collaborate with various research partners.

 Specific responsibilities include:

• Define research strategy and manage projects across a variety of methodologies
• Identify and optimize key opportunities to develop user insights and influence customer behavior to drive towards TripAdvisor’s goals
• Design from scratch and conduct qualitative studies (in-depth interviews, click-tests etc.), analyze data, and share findings
• Create and field surveys, analyze responses, and report findings
• Manage ongoing research initiatives including projects with external research vendors
• Communicate research findings internally in clear and compelling ways
• Work cross-functionally with design, marketing, and product management leadership

Hiring requirements:

• Minimum BA/BS degree in psychology, communication, statistics or other related field
• Advanced degree in behavioral or social sciences a plus
• 8+ years of professional research experience
• Extensive experience with qualitative research methods
• Understanding of quantitative research methods (e.g. surveying) and basic statistics
• Able to manage multiple projects simultaneously
• Ability to present clear results
• Ability to ask, and answer, meaningful and impactful questions
• Clear communicator

#LI-KR1