Growth Marketing Analyst

| Hybrid
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Company Description

 

Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​Learn more at www.rapid7.com.


Our Mission


By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.


The Role

 

You are a curious, technology-minded person with a passion for using data to inform decisions. Your ability to take large amounts of data, and build an informed perspective on how to improve the impact of marketing investments is critical to success in this role is 

This role, reporting to the Senior Manager, Marketing Operations will lead the development and management of our full funnel reporting, including a hyper focus on campaign performance and prospect journey. Leveraging attribution technology, this role will collaborate globally and cross-functionally with marketing, sales and the practices to understand the impact of marketing efforts at the top, middle and bottom of the funnel. 

You will support the entire Marketing organization by collaborating on an innovative vision for extending our analytical capabilities to provide deep insight into Marketing’s impact on revenue, optimize the marketing mix and overall spend, identify new opportunities, and enhance campaign-level decision-making insights and predictive models used to ensure we’re making decisions based on data driven insights in a timely fashion.

You will also help to develop and execute multi-level, fact-based reporting, analysis, and analytical models, partnering with Sales Operations, and Marketing leaders to support the organization with insights used to increase transparency, optimize spend, and improve results. You will be responsible for creating dynamic, integrated dashboards and reports that allow end-to-end marketing and sales funnel management.


This role is both strategic and highly tactical, requiring a flexible and adaptive approach. The ideal candidate is a dynamic, data driven, always willing to ask ‘why’ and understand the impact of marketing investments. If you are looking for an opportunity to build something in a highly visible, impactful role in areas that are critical to Rapid7’s continued growth, then keep reading!


About You

  • 2+ years of experience in a SaaS marketing / marketing analytics function required.

  • Proficiency in Attribution Technology, ideally Bizible

  • Proficiency in Salesforce.com

  • Proficiency in Microsoft Excel

  • Proven statistical analysis and modeling experience.

  • Ability to tell a succinct, actionable, story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand.

  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments. 

  • Able to manage multiple projects simultaneously, and ensure projects are on track at all times.

  • Experience in working cross-functionally to achieve desired outcomes

  • Ability to quickly understand business objectives as well as meticulous attention to detail

  • Bachelor's degree required

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

How has your career grown since starting at the company?

Ive been on many teams in my time at Rapid7 and they have certainly “grown” from a size perspective, but more importantly, they all evolved with the changing times and needs. Some of the teams I was on were critical for our sales grown in an emerging market and though they no longer exist by name, I can see the tangible impact we made.

Sarah

Manager, Commercial Sales

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Remote work program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Mandated unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Diversity employee resource groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring practices that promote diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Our employees receive unlimited hours per year of paid volunteer time.
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some meals provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Variable.
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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