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Digital Web Analyst

| Greater Boston Area

Who We Are

MedTouch is an award-winning online strategy and technology company headquartered in Boston, MA. Focusing exclusively on hospitals, health plans and physician groups, MedTouch combines creative and technical expertise to ensure our clients achieve results that matter. Our services and solutions include healthcare specific content management solutions, user experience design, results driven search marketing, content strategy services, consumer facing websites, employee oriented intranets and more.

We are a fast-paced, innovative company and we take pride in the quality of our people as well as our work. Although we are growing steadily, we strive to retain a relationship-based, people focused environment. We are committed to creating a welcoming and rewarding workplace for clients and employees alike.

The Role

We are seeking a Google Analytics expert who can identify business trends and outcomes using both client data and website analytics to help our clients make priority decisions. 

This individual will build upon our reputation of proven success by relaying digital marketing data as actionable insights and story lines. They will look for opportunities to expand our engagement with clients by delivering comprehensive reports and value-driven strategy.

You will use Google Analytics data to:

  • Develop measurements, track performance, and tailor plans to client goals and KPIs.
  • Manage, create, and deploy site tagging using Google Tag Manager or equal.
  • Develop ROI models for campaign reporting.
  • Dive deep into client data and create effective stories that help demonstrate value and drive projects forward.
  • Collaboratively prepare monthly/quarterly client reports that provide new and creative recommendations.

You will work with strategy to:

  • Advise clients on the best solution to achieve their goals from a series of marketing disciplines such as search, display, and other inbound marketing techniques.
  • Proactively implement strategy work plans as client needs and requirements evolve.
  • Produce integrated content, social and engagement reports and plan outcomes.
  • Participate in value mapping of client goals and activity.

You will enhance client relationships by:

  • Staying up-to-date with changing technology and leveraging the latest developments for MedTouch and our clients.
  • Seeking out and taking advantage of opportunities to increase customer satisfaction and deepen client relationships. 

The Fit

The job is just right if you have:

  • A degree or certification in a relevant discipline.
  • 3+ years of experience in a similar digital strategy or website analytics position or interactive agency environment.
  • Certifications by Google in Analytics and Tag Manager.
  • Demonstrated expertise monitoring client search rankings and auditing site content according to SEO best practices.
  • Delivered actionable insights using web performance tools such as Google Analytics and Search Console.
  • Proven success managing and growing conversions on client sites.
  • Experience with Tag Managers and tag creations/deployment.
  • Expert-level experience presenting strategies to clients, including at the executive level.

Bonus Points

  • Working knowledge of best practices in website usability and design.
  • Certifications in Google AdWords.
  • Knowledge of JavaScript to create website tracking scripts.
  • Experience working in the healthcare industry.
  • Exposure to large-scale web-related projects experience.
  • Marketing funnel experience.

What We Can Offer You

  • Fifteen vacation, five sick, and three paid personal days, plus nine company holidays and additional time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • vue.jsLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SymfonyFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • DrupalCMS
    • SitecoreCMS
    • SalesforceCRM
    • MailChimpEmail


We're in the middle of great restaurants and shopping in Somerville's Assembly Row, right off the orange line!

An Insider's view of MedTouch

How would you describe the company’s work-life balance?

This job has not only allowed me to grow my career but has allowed me to be a great parent as well. I can be there for my children and still be a success!


Account Director

How do you collaborate with other teams in the company?

Collaboration is in it’s greatest form during our thorough client roadmapping process. It involves every team member working together to create realistic project scope and estimates.


Senior User Interface Developer

How has your career grown since starting at the company?

When I started with MedTouch 5 years ago, I had no software or healthcare experience. In my time here, I’ve been able to pursue my technical interests on three different teams! Thanks to the support of my knowledgeable co-workers, I’ve become well-versed in all aspects of our industry and can better help our clients achieve their project goals.


Manager of Delivery

How do you make yourself accessible to the rest of the team?

My goal is to provide insight & help my team process through issues that arise. This enables each person to own the solution, while also empowering them to be more confident handling similar client matters moving forward. Being an available resource for the team rather than simply providing the “right” answer makes us a stronger team together.


Vice President of Client Services

What’s the vibe like in the office?

The Medtouch vibe is a great balance of fun loving and professionalism. The kind of place where you’re happy to be because the people are both awesome and brilliant. Good vibes.


.NET Developer

What are MedTouch Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Our employees also enjoy exclusive discounts to many of the shops and restaurants in Assembly Row!

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