Content Insights Analyst at Toast
We’re not your traditional tech company. We recognize that talented people often come from outside the tech space. No matter what your background is, there’s a place for you at Toast. We’ve 86’d the conventional workplace for one where people can truly bring their full selves to work. Together, we empower restaurants of all sizes to build great teams, increase revenue, improve operations, and delight their guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive all-in-one platform. Join us on our mission to empower the restaurant community to delight guests, do what they love, and thrive.
As the marketing team’s Content Insights Analyst, you’ll have the opportunity to transform Toast’s vast proprietary data set into trends about the restaurant industry. The ideal candidate should have an analytical and ambidextrous brain, able to go from qualitative to quantitative analyses and back again. You’ll help bridge the gap between our product, business intelligence, and marketing teams and act as a true data analyst and researcher, driving narratives gained from insights that unlock opportunities across the company’s product offerings, marketing, and sales operations.
What you'll do:
Create and execute strategy for using data to create value for the Toast marketing team.
Understand business requirements and identify the best strategies and relevant data to solve the issue at hand.
Explore and analyze diverse data sets to find patterns, develop insights, and formulate hypotheses about trends in the restaurant market.
Collaborate with the business intelligence and analytics teams to write data queries, test those hypotheses, and confirm accuracy of data.
Investigate those insights further by researching comparative data within the market and within Toast teams, looking for trends and new pieces of information.
Produce deep statistical analyses and data visualization to tell data-driven stories, and communicating analyses effectively to a broad audience.
Regionalize data findings to accelerate marketing and sales in key markets.
Communicate actionable insights to non-data oriented content creators both internally with the Toast content team and externally with our content partners.
Conduct data-intensive ad-hoc analysis on content performance to better understand audience segmentation and guide optimization of programming mix.
Do you have the right ingredients?
A minimum of 4 years market research experience (designing, executing, analyzing, and drafting actionable recommendations from primary quantitative research or transaction data) or business intelligence and data analytics work.
Demonstrated ability to form strong cross-functional relationships across marketing, business intelligence, product, and web teams.
Experience running statistical modeling and analyses.
Experience working with data warehouses.
Experience using Excel, Word, and statistical software like SAS, R, STATA, or Python.
Experience using SQL to pull data from large databases.
Proven experience conducting strategic analysis and providing proactive, actionable insights.
Ability to operate autonomously.
Exceptional written and oral communication abilities.
A love for experimentation, testing, and storytelling.
A bachelor’s degree in business, economics, statistics, or a related field.