Reporting directly to the Manager of the Consumer Insight Group, the Consumer Insight Analyst is on the front-line supporting the growing demands for consumer insight critical in our mission of developing 5 star products and services. Working in conjunction with Marketing, Quality and Consumer Services teams, this is a “hands-on” role, conducting, executing, and managing quantitative and qualitative research projects.

Essential Functions:

• In collaboration with Marketing, develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development.
• Assist in the development, management and execution of research plans and within established budget guidelines.
• Create, maintain and issue project plans to project team members.
• Establish appropriate processes & methodologies for customer research projects including research partner collaboration as required.
• Conduct research to link product development projects to customer and market needs.
• Translate feedback, including latent needs and dissatisfaction, into innovation recommendations. 
• Identify potential unmet customer needs that form the basis for new product/feature offerings.
• Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
• Desired Skills and Experience
• The ideal candidate will be naturally inquisitive, have strong project management skills, hands on research experience and demonstrate strong strategic and critical thinking skills. Some travel will be required.
• Builds understanding and trust with others by meeting commitments
• Identifies the needs & expectations of others (personal & business) and acts upon them.
• Develops a solid network through all levels of the organization related to internal & external customers.
• Creates mutually acceptable solutions
• Provides prompt, efficient and personalized service to both internal & external customers
• Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
• Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience
• Thrives in a hands-on, dynamic, agile environment.
• Effectively manages shifting priorities, resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
• Demonstrates and evokes creative and innovative thinking
• Demonstrates empathy and patience and adapts style to his/her audience. 
• ​Effectively collaborates with Insight analyst counterparts to develop and publish a comprehensive understanding of consumer wants/needs.

Education & Experience:

• Minimum of a Bachelor’s Degree with a focus on Marketing, Finance, Computer Science, Mathematics, Statistics, Economics or other applicable quantitative discipline.
• 2-3 years of research experience in qualitative and quantitative custom research (Marketing Position)
• Exposure to the CPG industry preferred.
• Creative problem solver while working with established budget.
• Highly analytical, familiarity with statistical modeling and analysis.
• Strong communication and presentation and PC skills,
• Exceptional influencing skills.
• The ideal candidate will be naturally inquisitive and command strong writing skills.
• Data analysis and synthesis.
• Familiar with statistical techniques and ability to explain results in a clear manner.
• Report and Presentation Development.
• Translate complex data sets into easily digested and understood formats to identify and understand customer needs and uses data for new product ideas and benefits.
• Preferred, but not required: training and experience on moderating focus groups and one-on-one interviewing

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.