Customer Marketing Specialist
Job Title: Customer Marketing Specialist
Department & Organization: Marketing
Level: Professional
Location: Boston, MA
Acquia is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.
Summary:
Reporting in to the Senior Manager, Customer Marketing, this individual will combine excellent customer-facing communications with writing skills and relationship-building with internal SMEs to enhance demand generation activities globally. This role is a new and critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate is a self-starter with the ability to produce high-quality results, effective in project management and cross-functional communication, and thrives in a fast-paced environment while juggling multiple projects within tight deadlines.
Requirements:
- Understanding of Customer Lifecycle and ability to provide relevant information based on lifecycle stage
- Initiate, run, and report on cross-sell / upsell campaigns to grow expansion bookings
- Run and report on programs focused on expanding customer lifetime value (LTV)
- Employ clear writing style for everything from email copy to LinkedIn ads
- Assist with our high-profile client event, the Engage conference, and the Engage Awards program
- Enjoy interacting with customers and attendees at various industry events
- Connect with other subject matter experts within Acquia to learn about the latest product offerings and solutions that benefit our customers
- Collaborate with other team members on technical and customer success matters
- Learn about and provide value within every Marketing function on the team
Skills and Attributes:
- Proven record of understanding Customer Lifecycle and providing customer relationship management with excellent satisfaction in Customer Marketing, Account Management, or related role
- Perform work with (internal and external) customer satisfaction in mind, while not compromising the integrity of the work
- Adopts a team approach, acknowledging and appreciating efforts, contributions and compromises. Recognizes the common purpose of the team and respects team decisions.
- Listens carefully to provided information and asks clarifying questions. Actively listens as a learner rather than a passive recipient of information.
- Strong problem-solving skills, initiative, and the ability to thrive under pressure
- Ability to efficiently prioritize a large number of competing requests
- Passion for the web, open-source development, and for helping us build lasting value for customers
- Flexibility to meet the needs of the business
- Demonstrate inquisitiveness with regard to a wide range of issues and open-mindedness regarding divergent worldviews.
- Positive, outgoing nature with a great sense of humor
- Knowledgeable around Customer Sentiment efforts, like Net Promoter Score (NPS) and CSAT is a plus
- Experience with MS Office; Salesforce or CMS experience is a plus.
- Bachelor's Degree in Marketing or Communications or related discipline
- Ability to travel, as required
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.