The Customer Marketing Manager will design and execute programs to educate and engage customers, enhancing retention and advocacy through partnerships with Customer Success.
We’re scaling our Customer Marketing function to drive one of the company’s very top priorities: retaining and growing our existing customer base. Our restaurants already love the value we deliver, and now we’re looking for a Customer Marketing Manager to help them get even more out of the product — whether that’s through better onboarding, deeper feature adoption, or ongoing education. If you’re excited about helping customers succeed at scale and fueling word-of-mouth growth, this is the role for you.
As Customer Marketing Manager, you’ll design and execute programs that inspire, educate, and engage our customers — ultimately driving retention and advocacy. You’ll work closely with our Customer Success team to build communications and resources that make customers more successful in their day-to-day operations. From lifecycle campaigns and webinars to help center content and CSM enablement, you’ll be at the center of how we help customers unlock the full potential of our platform.
This role is 100% remote and can be based anywhere in the US or Canada.
💥 The impact you will have
- Lead campaigns (email, push, SMS, webinars) that increase adoption and retention.
- Partner with Customer Success to develop content and resources that drive product engagement and make restaurants more successful.
- Launch scalable customer programs that highlight new features, keep customers excited, and improve overall configuration and usage.
- Build materials that support CSMs in their customer conversations and help customers self-serve through our help center.
- Track the impact of your initiatives through key metrics like adoption, engagement, and retention.
✅ What we’re looking for
- 4+ years’ experience in customer marketing, lifecycle marketing, or product marketing (B2B SaaS or B2C at scale).
- Proven ability to influence customer behavior through effective content and communications.
- Strong storyteller with excellent writing skills across channels (email, in-app, webinars, educational content).
- Comfortable working cross-functionally, especially with Customer Success and Product Marketing.
- Analytical mindset — able to measure the impact of campaigns and optimize for retention.
- Excitement to be part of a growing team and help shape the foundation of Customer Marketing at our company.
🏆 Pay and benefits
- The estimated base salary range for this role is $115k - $140k USD, plus a generous pre-IPO equity package
- Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!
Top Skills
Email
Help Center
Push
Sms
Webinars
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
The role involves designing impactful customer lifecycle campaigns, optimizing customer journeys through data, and ensuring cross-functional communication and alignment to enhance customer engagement and retention.
Top Skills:
CSSHTMLIterable
Software
The Customer Marketing Manager at Mappedin will develop and execute marketing strategies aimed at engaging and retaining customers through various lifecycle campaigns and initiatives, fostering strong relationships and driving product adoption.
Top Skills:
AIHubspotMarketing Automation Tools
Machine Learning • Natural Language Processing
Join Welo Data to provide high-quality AI datasets including annotation, labeling, and data collection in multiple languages.
Top Skills:
AIDigital Tools
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories


